Associate Professor Gabby Walters

Associate Professor/Deputy Associat

School of Business
Faculty of Business, Economics and Law
+61 7 334 60593


Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.

Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular lab based research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She currently serves as is the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.

In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.


  • Doctor of Philosophy, Griffith University


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View all Supervision



Book Chapter

  • Walters, Gabby and Mair, Judith (2019). Theoretical foundations for the study of image and reputational management in tourism and hospitality. Reputation and image recovery for the tourism industry. (pp. 9-32) edited by Gabby Walters and Judith Mair. Oxford, United Kingdom: Goodfellow. doi: 10.23912/9781911396673-4103

  • Walters, Gabby and Li, Shanshi (2017). The role and influence of emotions on tourist behavior. Routledge handbook of consumer behaviour in hospitality and tourism. (pp. 46-54) edited by Saurabh Kumar Dixit. Abingdon, Oxford, United Kingdom: Routledge. doi: 10.4324/9781315659657-7

  • Walters, Gabby and Beirman, David (2017). Marketing the Middle East in times of political instability: the case of Jordan. Tourism in the Arab world: an industry perspective. (pp. 175-187) edited by Hamed Almuhrzi, Hafidh Alriyami and Noel Scott. Bristol, United Kingdom: Channel View Publications.

  • Li, Shanshi, Walters, Gabby and Scott, Noel (2017). Measurement of visitors' emotion. Visitor experience design. (pp. 125-135) edited by Noel Scott, Jun Gao and Jianyu Ma. Boston, MA, United States: CAB International.

  • Walters, Gabrielle and Li, Shanshi (2017). The role and influence of emotions on tourist behaviour. The Routledge handbook of consumer behaviour in hospitality and tourism. (pp. 46-54) edited by Saurabh Kumar Dixit. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315659657-7

  • Walters, Gabrielle and Golubvoskaya, Maria (2014). All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change. Responding to climate change – tourism initiatives in Asia and the Pacific. (pp. 145-152) edited by Lisa Ruhanen. Madrid, Spain: United Nations World Tourism Organization (UNWTO).

  • Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. The Routledge handbook of tourism marketing. (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.

  • Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. Wiley-Blackwell companion to tourism. (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch49

Journal Article

Conference Publication

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision