The University of Queensland

Positive tourism in Africa

Mucha Mkono ed. (2019). Positive tourism in Africa. London, United Kingdom: Routledge. doi: 10.4324/9780429428685

Positive tourism in Africa: resisting Afro-pessimism

Mkono, Mucha (2019). Positive tourism in Africa: resisting Afro-pessimism. Positive tourism in Africa. (pp. 1-8) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-1

The 'Afro-positive turn': Undermining Afro-pessimism through Afro-positive digital counter-narratives

Mkono, Mucha (2019). The 'Afro-positive turn': Undermining Afro-pessimism through Afro-positive digital counter-narratives. Positive Tourism in Africa. (pp. 67-78) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-6

The future of tourism in Africa: Optimism in a changing environment

Mkono, Mucha (2019). The future of tourism in Africa: Optimism in a changing environment. Positive Tourism in Africa. (pp. 245-251) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-20

The trophy hunting controversy: How hunters rationalise their pastime in social media

Mkono, Mucha (2019). The trophy hunting controversy: How hunters rationalise their pastime in social media. Positive Tourism in Africa. (pp. 211-229) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-18

Eating the animals you come to see: tourists' meat-eating discourses in online communicative texts

Mkono, Muchazondida (2015). Eating the animals you come to see: tourists' meat-eating discourses in online communicative texts. Animals and tourism: understanding diverse relationships. (pp. 211-228) edited by Kevin Markwell. Bristol, United Kingdom: Channel View Publications.

Sustainable tourism legislation and regulation

Jenkins, John M. and Mkono, Mucha (2015). Sustainable tourism legislation and regulation. The Routledge Handbook of Tourism and Sustainability. (pp. 234-245) edited by Hall, Michael, Gossling, Stefan and Scott, Daniel. Abingdon, Oxon, United Kingdom: Routledge.

Tourism and public policy

Jenkins, John M., Hall, C. Michael and Mkono, Muchazondida (2014). Tourism and public policy. The Wiley Blackwell companion to tourism. (pp. 542-555) edited by Alan A. Lew, C. Michael Hall and Allan M. Williams. Oxford, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch43

Tourism, animals & the vacant niche: a scoping review and pedagogical agenda

Fennell, David A., Kline, Carol, Mkono, Mucha, Grimwood, Bryan S. R., Sheppard, Valerie A., Dashper, Katherine, Rickly, Jillian, Burns, Georgette Leah, Bertella, Giovanna, von Essen, Erica, García-Rosell, José-Carlos, Guo, Yulei, Hoarau-Heemstra, Hin, López, Álvaro López, Venegas, Gino Jafet Quintero, Holladay, Patrick J., Cavaliere, Christina T., Copeland, Kellen, Danley, Brian, Rizzolo, Jessica Bell, Hurst, Chris E., Usui, Rie, Äijälä, Mikko, Crossley, Émilie, Hill, Kristine, Szydlowski, Michelle, Bisgrove, Daniel, Blythe, Samuel, Fennell, Samuel R. ... Madrid, Rebecca (2024). Tourism, animals & the vacant niche: a scoping review and pedagogical agenda. Current Issues in Tourism, 1-29. doi: 10.1080/13683500.2023.2280704

“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism

Holder, Afiya, Ruhanen, Lisa, Walters, Gabrielle and Mkono, Mucha (2023). “I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism. Tourism Management, 98 104778, 104778. doi: 10.1016/j.tourman.2023.104778

Whatsapp adoption for the honing of university students’ career management competencies: a netnograghic approach

Rambe, Patient, Mkono, Mucha and Meda, Lawrence (2023). Whatsapp adoption for the honing of university students’ career management competencies: a netnograghic approach. Education and Information Technologies, 29 (3), 2645-2677. doi: 10.1007/s10639-023-11922-2

Food preferences as a proxy for adventurousness

McKercher, Bob, Hughes, Karen and Mkono, Mucha (2023). Food preferences as a proxy for adventurousness. Tourism Management, 95 104682, 1-4. doi: 10.1016/j.tourman.2022.104682

Horse racing and the growth of hashtag activism

Mkono, Mucha, Tham, Aaron, Hughes, Karen and Echentille, Stella (2023). Horse racing and the growth of hashtag activism. Leisure Studies, 1-16. doi: 10.1080/02614367.2023.2271182

How we can make the trophy hunting debate less fraught

Mkono, Mucha (2022). How we can make the trophy hunting debate less fraught. Nature Human Behaviour, 7 (1), 1-3. doi: 10.1038/s41562-022-01488-3

Does the environment matter in the ‘new normal’?

Mkono, Mucha, Hughes, Karen and McKercher, Bob (2022). Does the environment matter in the ‘new normal’?. Annals of Tourism Research Empirical Insights, 3 (2) 100060, 1-3. doi: 10.1016/j.annale.2022.100060

Unpacking the disinterested tourist

McKercher, Bob, Hughes, Karen and Mkono, Mucha (2022). Unpacking the disinterested tourist. Tourism Management Perspectives, 44 101021, 1-8. doi: 10.1016/j.tmp.2022.101021

Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism

Holder, Afiya, Walters, Gabrielle, Ruhanen, Lisa and Mkono, Mucha (2022). Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, 30 (2), 135676672211243-224. doi: 10.1177/13567667221124343

Sustainability paralysis in travel consumption: a reddit study

Mkono, Mucha and Hughes, Karen (2022). Sustainability paralysis in travel consumption: a reddit study. Tourism and Hospitality Research, 23 (4), 146735842211103-516. doi: 10.1177/14673584221110370

How people resist flight shame: a Reddit perspective

Mkono, Mucha (2022). How people resist flight shame: a Reddit perspective. Annals of Tourism Research Empirical Insights, 3 (1) 100044, 1-3. doi: 10.1016/j.annale.2022.100044

Information diffusion or deviation? An exponential random graph model of activism against discrimination on Airbnb

Li, Yao-Tai, Cheng, Mingming and Mkono, Muchazondida (2022). Information diffusion or deviation? An exponential random graph model of activism against discrimination on Airbnb. Journal of Hospitality and Tourism Research, 109634802211439. doi: 10.1177/10963480221143911

Tourist socio-cultural aversions: a holistic conceptual framework

Holder, Afiya, Ruhanen, Lisa, Mkono, Mucha and Walters, Gabrielle (2021). Tourist socio-cultural aversions: a holistic conceptual framework. Journal of Hospitality and Tourism Management, 49, 439-450. doi: 10.1016/j.jhtm.2021.09.025

Empowering women to protect wildlife in former hunting tourism zones: a political ecology of Akashinga, Zimbabwe

Mkono, Mucha, Rastegar, Raymond and Ruhanen, Lisa (2021). Empowering women to protect wildlife in former hunting tourism zones: a political ecology of Akashinga, Zimbabwe. Journal of Sustainable Tourism, 31 (5), 1-21. doi: 10.1080/09669582.2021.1900205

Are you for real?! Tourists' reactions to four replica cave sites in Europe

Hughes, Karen, Mkono, Mucha, Myers, David and Echentille, Stella (2021). Are you for real?! Tourists' reactions to four replica cave sites in Europe. Tourism Management Perspectives, 37 100780, 1-10. doi: 10.1016/j.tmp.2020.100780

Eco-hypocrisy and inauthenticity: criticisms and confessions of the eco-conscious tourist/traveller

Mkono, Mucha (2020). Eco-hypocrisy and inauthenticity: criticisms and confessions of the eco-conscious tourist/traveller. Annals of Tourism Research, 84 102967, 102967. doi: 10.1016/j.annals.2020.102967

Eco-guilt and eco-shame in tourism consumption contexts: understanding the triggers and responses

Mkono, Mucha and Hughes, Karen (2020). Eco-guilt and eco-shame in tourism consumption contexts: understanding the triggers and responses. Journal of Sustainable Tourism, 28 (8), 1223-1244. doi: 10.1080/09669582.2020.1730388

Eco-anxiety and the flight shaming movement: implications for tourism

Mkono, Mucha (2020). Eco-anxiety and the flight shaming movement: implications for tourism. Journal of Tourism Futures, 6 (3), 223-226. doi: 10.1108/JTF-10-2019-0093

Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism

Mkono, Mucha, Hughes, Karen and Echentille, Stella (2020). Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism. Journal of Sustainable Tourism, 28 (12), 1-18. doi: 10.1080/09669582.2020.1789157

Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions

Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2020). Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Tourism Management Perspectives, 33 100629, 1-9. doi: 10.1016/j.tmp.2019.100629

Trophy hunting: bans create opening for change

Nowak, Katarzyna, Lee, Phyllis C., Marino, Jorgelina, Mkono, Mucha, Mumby, Hannah, Dobson, Andrew, Harvey, Ross, Lindsay, Keith, Lusseau, David and Sillero-Zubiri, Claudio (2019). Trophy hunting: bans create opening for change. Science, 366 (6464), 434-435. doi: 10.1126/science.aaz4135

Service-delivery success and failure under the sharing economy

Furunes, Trude and Mkono, Muchazondida (2019). Service-delivery success and failure under the sharing economy. International Journal of Contemporary Hospitality Management, 31 (8) IJCHM-06-2018-0532, 3352-3370. doi: 10.1108/IJCHM-06-2018-0532

Neo-colonialism and greed: Africans’ views on trophy hunting in social media

Mkono, Mucha (2019). Neo-colonialism and greed: Africans’ views on trophy hunting in social media. Journal of Sustainable Tourism, 27 (5), 689-704. doi: 10.1080/09669582.2019.1604719

The future of animals in tourism recreation: social media as spaces of collective moral reflexivity

Mkono, Mucha and Holder, Afiya (2019). The future of animals in tourism recreation: social media as spaces of collective moral reflexivity. Tourism Management Perspectives, 29, 1-8. doi: 10.1016/j.tmp.2018.10.002

Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments

Rambe, Patient and Mkono, Muchazondida (2018). Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments. British Journal of Educational Technology, 50 (2), 702-734. doi: 10.1111/bjet.12688

The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement

Mkono, Muchazondida (2018). The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement. Journal of Sustainable Tourism, 26 (9), 1-17. doi: 10.1080/09669582.2018.1489399

Not such smart tourism? The concept of e-lienation

Tribe, John and Mkono, Muchazondida (2017). Not such smart tourism? The concept of e-lienation. Annals of Tourism Research, 66, 105-115. doi: 10.1016/j.annals.2017.07.001

Netnography: redefined

Mkono, Muchazondida (2017). Netnography: redefined. Tourism Management, 59, 106-107. doi: 10.1016/j.tourman.2016.07.016

Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation

Mkono, Muchazondida (2016). Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation. Journal of Sustainable Tourism, 24 (8-9), 1315-1330. doi: 10.1080/09669582.2016.1177066

Beyond reviewing: uncovering the multiple roles of tourism social media users

Mkono, Muchazondida and Tribe, John (2016). Beyond reviewing: uncovering the multiple roles of tourism social media users. Journal of Travel Research, 56 (3), 287-298. doi: 10.1177/0047287516636236

The reflexive tourist

Mkono, Muchazondida (2016). The reflexive tourist. Annals of Tourism Research, 57, 206-219. doi: 10.1016/j.annals.2016.01.004

‘Troll alert!’: provocation and harassment in tourism and hospitality social media

Mkono, Muchazondida (2015). ‘Troll alert!’: provocation and harassment in tourism and hospitality social media. Current Issues in Tourism, 21 (7), 1-14. doi: 10.1080/13683500.2015.1106447

From netnography to autonetnography in tourism studies

Mkono, Muchazondida, Ruhanen, Lisa and Markwell, Kevin (2015). From netnography to autonetnography in tourism studies. Annals of Tourism Research, 52, 167-169. doi: 10.1016/j.annals.2015.03.002

The application of netnography in tourism studies

Mkono, Muchazondida and Markwell, Kevin (2014). The application of netnography in tourism studies. Annals of Tourism Research, 48, 289-291. doi: 10.1016/j.annals.2014.07.005

Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis

Mkono, Muchazondida (2013). Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis. International Journal of Culture, Tourism, and Hospitality Research, 7 (4), 353-363. doi: 10.1108/IJCTHR-03-2013-0010

African and Western tourists: object authenticity quest?

Mkono, Muchazondida (2013). African and Western tourists: object authenticity quest?. Annals of Tourism Research, 41, 195-214. doi: 10.1016/j.annals.2013.01.002

Augmenting foodservice experiences through cultural eatertainment at tourist destinations

Mkono, Muchazondida (2013). Augmenting foodservice experiences through cultural eatertainment at tourist destinations. Journal of Foodservice Business Research, 16 (1), 40-51. doi: 10.1080/15378020.2013.761019

Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism

Mkono, Muchazondida, Markwell, Kevin and Wilson, Erica (2013). Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism. Tourism Management Perspectives, 5, 68-74. doi: 10.1016/j.tmp.2012.10.007

Hot and cool authentication: A netnographic illustration

Mkono, Muchazondida (2013). Hot and cool authentication: A netnographic illustration. Annals of Tourism Research, 41 (1), 215-218. doi: 10.1016/j.annals.2013.01.014

Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls

Mkono, Muchazondida (2013). Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls. Journal of Hospitality and Tourism Research, 37 (2), 184-198. doi: 10.1177/1096348011425502

Investigating hospitality consumers through netnographic methods

Mkono, Muchazondida (2012). Investigating hospitality consumers through netnographic methods. Advances in Hospitality and Leisure, 8, 235-246. doi: 10.1108/S1745-3542(2012)0000008016

Netnographic tourist research: the internet as a virtual fieldwork site

Mkono, Muchazondida (2012). Netnographic tourist research: the internet as a virtual fieldwork site. Tourism Analysis, 17 (4), 553-555. doi: 10.3727/108354212X13473157390966

Women in hotel management in Zimbabwe: career ambitions, progression tactics, and career challenges

Mkono, Muchazondida (2012). Women in hotel management in Zimbabwe: career ambitions, progression tactics, and career challenges. Tourismos, 7 (2), 165-182.

Slow food versus fast food: a Zimbabwean case study of hotelier perspectives

Mkono, Muchazondida (2012). Slow food versus fast food: a Zimbabwean case study of hotelier perspectives. Tourism and Hospitality Research, 12 (3), 147-154. doi: 10.1177/1467358412470556

A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences

Mkono, Muchazondida (2012). A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences. International Journal of Hospitality Management, 31 (2), 387-394. doi: 10.1016/j.ijhm.2011.06.013

Zimbabwe's tourism woes in the last decade: hindsight lessons for African tourism planners and managers

Mkono, Muchazondida (2012). Zimbabwe's tourism woes in the last decade: hindsight lessons for African tourism planners and managers. Tourism Planning and Development, 9 (2), 205-210. doi: 10.1080/21568316.2011.630749

Authenticity does matter

Mkono, Muchazondida (2012). Authenticity does matter. Annals of Tourism Research, 39 (1), 480-483. doi: 10.1016/j.annals.2011.06.004

The influence of land based activities on the phytoplankton communities of Shimoni-Vanga system, Kenya

Kiteresi, L. I., Okuku, E. O., Mwangi, S. N., Ohowa, B., Wanjeri, V. O., Okumu, S. and Mkono, M. (2012). The influence of land based activities on the phytoplankton communities of Shimoni-Vanga system, Kenya. International Journal of Environmental Research, 6 (1), 151-162.

Tipping practices and policies in Zimbabwe's hotel industry: impacts on restaurant waiters' service delivery and work relationships

Mkono, Muchazondida (2011). Tipping practices and policies in Zimbabwe's hotel industry: impacts on restaurant waiters' service delivery and work relationships. Journal of Foodservice Business Research, 14 (4), 414-425. doi: 10.1080/15378020.2011.624054

African as tourist

Mkono, Muchazondida (2011). African as tourist. Tourism Analysis, 16 (6), 709-713. doi: 10.3727/108354211X13228713394840

Sociocultural strategies for stress reduction among hospitality workers in developing contexts: the case of Zimbabwean chefs

Mkono, Muchazondida (2011). Sociocultural strategies for stress reduction among hospitality workers in developing contexts: the case of Zimbabwean chefs. Tourism Analysis, 16 (3), 361-365. doi: 10.3727/108354211X13110944387329

The othering of food in touristic eatertainment: a netnography

Mkono, Muchazondida (2011). The othering of food in touristic eatertainment: a netnography. Tourist Studies, 11 (3), 253-270. doi: 10.1177/1468797611431502

Zimbabwean hospitality students' experiences of sexual harassment in the hotel industry

Mkono, Muchazondida (2010). Zimbabwean hospitality students' experiences of sexual harassment in the hotel industry. International Journal of Hospitality Management, 29 (4), 729-735. doi: 10.1016/j.ijhm.2010.03.002

In defence of hospitality careers: Perspectives of Zimbabwean hotel managers

Mkono, Muchazondida (2010). In defence of hospitality careers: Perspectives of Zimbabwean hotel managers. International Journal of Contemporary Hospitality Management, 22 (6), 857-870. doi: 10.1108/09596111011063124

An Analysis of Zimbabwean Hotel Managers' Perspectives on Workforce Diversity

Mkono, Muchazondida (2010). An Analysis of Zimbabwean Hotel Managers' Perspectives on Workforce Diversity. Tourism and Hospitality Research, 10 (4), 301-310. doi: 10.1057/thr.2010.18

Cultural awareness and the global hospitality business

Mkono, Muchazondida (2010). Cultural awareness and the global hospitality business. Tourism Analysis, 15 (2), 273-278. doi: 10.3727/108354210X12724863553686

The future of tourism in Zimbabwe: Towards sustainability?

Mkono, Muchazondida (2010). The future of tourism in Zimbabwe: Towards sustainability?. Tourism Analysis, 15 (3), 387-391. doi: 10.3727/108354210X12801550666349

Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru

Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2021). Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru. CAUTHE2021, Virtual, 9-12 Feb 2021. Australia: Council for Australasian Tourism and Hospitality Education.