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Professor Pierre Benckendorff

Deputy Dean - Graduate School

Graduate School

Professor

School of Business
Faculty of Business, Economics and Law
p.benckendorff@uq.edu.au
+61 7 334 60502

Overview

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Research Interests

  • Technology and Visitor Experiences
    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.
  • Tourism Education and Scholarship
    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research
  • Generation Y and Generation Z
    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research Impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Qualifications

  • Doctor of Philosophy, James Cook University
  • Bachelor of Administration (Tourism) with Honours, James Cook University

Publications

View all Publications

Grants

View all Grants

Supervision

View all Supervision

Publications

Book

Book Chapter

  • Value Co-Creation through Technology-Mediated Experiences

    Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2023). Value Co-Creation through Technology-Mediated Experiences. Tourism and the Experience Economy in the Digital Era. (pp. 85-100) London: Routledge. doi: 10.4324/9781003335924-9

  • Sustainable high yield luxury tourism experiences

    Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020

  • Sustainable high yield luxury tourism experiences

    Spence, Jacqualine , Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-424) edited by Anupama S. Kotur and Saurabh Kumar Dixit . Bingley, United Kingdom: Emerald Publishing .

  • Technology-Enabled Learning

    Deng, Ruiqi and Benckendorff, Pierre (2022). Technology-Enabled Learning. Handbook of e-Tourism. (pp. 1687-1713) Springer International Publishing. doi: 10.1007/978-3-030-48652-5_129

  • Technology-enabled learning

    Deng, Ruiqi and Benckendorff, Pierre (2020). Technology-enabled learning. Handbook of e-Tourism. (pp. 1-27) edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel and Wolfram Höpken. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-05324-6_129-1

  • Tourism performing arts development in China

    Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre (2020). Tourism performing arts development in China. Handbook on tourism and China. (pp. 250-265) edited by Songshan (Sam) Huang and Ganghua Chen. Cheltenham, Glos, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781788117531.00024

  • Learning from part-time employment: reflections from Australia

    Blackman, Anna and Benckendorff, Pierre (2017). Learning from part-time employment: reflections from Australia. Handbook of Teaching and Learning in Tourism. (pp. 218-230) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00024

  • Preface

    Benckendorff, Pierre and Zehrer, Anita (2017). Preface. Handbook of teaching and learning in tourism. (pp. xxix-xxx) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing.

  • Standards, benchmarks and assurance of learning

    Airey, David and Benckendorff, Pierre (2017). Standards, benchmarks and assurance of learning. Handbook of Teaching and Learning in Tourism. (pp. 521-536) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, Unite Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00048

  • The future of teaching and learning in tourism

    Benckendorff, Pierre and Zehrer, Anita (2017). The future of teaching and learning in tourism. Handbook of Teaching and Learning in Tourism. (pp. 609-626) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00055

  • Well-being benefits from mindful experiences

    Chen, Lynn I-Ling, Scott, Noel and Benckendorff, Pierre (2017). Well-being benefits from mindful experiences. Visitor experience design. (pp. 175-188) edited by Noel Scott, Jun Gao and Jianyu Ma. Boston, MA, United States: CAB International.

  • Education for sustainability futures

    Benckendorff, Pierre and Moscardo, Gianna (2015). Education for sustainability futures. Education for sustainability in tourism. (pp. 271-283) edited by Moscardo, Gianna and Benckendorff, Pierre. Heidelberg, New York, Dordrecht, London: Springer Berlin Heidelberg. doi: 10.1007/978-3-662-47470-9_17

  • Generation Y and the curriculum space

    Benckendorff, Pierre and Moscardo, Gianna (2015). Generation Y and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 422-439) edited by Dianne Dredge, David Airey and Michael Gross. Oxon, U. K.: Routledge (Taylor & Francis). doi: 10.4324/9780203763308-47

  • The philosophical practitioner and the curriculum space

    Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2015). The philosophical practitioner and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 55-72) edited by Dianne Dredge, David Airey and Michael J. Gross. New York, NY United States: Routledge. doi: 10.4324/9780203763308-16

  • Attraction, tourism

    Benckendorff, Pierre (2014). Attraction, tourism. Encyclopedia of Tourism. (pp. 1-4) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_12-1

  • Benchmarking, usable knowledge and tourist attractions

    Pearce, Philip and Benckendorff, Pierre (2013). Benchmarking, usable knowledge and tourist attractions. Knowledge sharing and quality assurance in hospitality and tourism. (pp. 29-52) edited by Noel Scott and Eric Laws. New York, NY, United States: Routledge. doi: 10.4324/9780203051818

  • Generational cohorts and ecotourism

    Benckendorff, Pierre and Moscardo, Gianna (2013). Generational cohorts and ecotourism. International handbook on ecotourism. (pp. 135-154) edited by Roy Ballantyne and Jan Packer. Cheltenham, United Kingdom: Edward Elgar.

  • Understanding tourist shopping village experiences on the margins

    Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2013). Understanding tourist shopping village experiences on the margins. Tourism and Souvenirs: Glocal Perspectives from the Margins. (pp. 132-146) edited by Jenny Cave, Lee Jolliffe and Tom Baum. Bristol, United Kingdom: Channel View Publications.

  • Quality of life and travel motivations: integrating the two concepts in the Grevillea Model

    Dolnicar, Sara, Lazarevski, Katie and Yanamandram, Venkat (2012). Quality of life and travel motivations: integrating the two concepts in the Grevillea Model. Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities. (pp. 293-308) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. Dordrecht, Netherlands: Springer. doi: 10.1007/978-94-007-2288-0

  • The psychology of events

    Benckendorff, Pierre and Pearce, Philip L. (2012). The psychology of events. The Routledge handbook of events. (pp. 165-185) edited by Stephen J. Page and Joanne Connell. Abingdon, Oxon, U.K.: Routledge. doi: 10.4324/9780203803936.ch11

  • Tourism and quality of life: How does tourism measure up?

    Liburd, Janne J., Benckendorff, Pierre and Carlsen, Jack (2012). Tourism and quality of life: How does tourism measure up?. Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. (pp. 105-132) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. New York, United States: Springer. doi: 10.1007/978-94-007-2288-0_7

  • Generation Y and travel futures

    Moscardo, Gianna, Murphy, Laurie and Benckendorff, Pierre (2011). Generation Y and travel futures. Tourism and demography. (pp. 87-100) edited by Ian Yeoman, Cathy H. C. Hsu, Karen A. Smith and Sandra Watson. Woodeaton, Oxford: Goodfellow Publishers.

  • Tourism management case study: Skyrail Rainforest Cableway

    Benckendorff, Pierre (2011). Tourism management case study: Skyrail Rainforest Cableway. Contemporary Management. (pp. 481-486) edited by D. Waddell, J.M. George and G.R. Jones. Australia: McGraw-Hill Australia.

  • Mythbusting: Generation Y and travel

    Moscardo, Gianna and Benckendorff, Pierre (2010). Mythbusting: Generation Y and travel. Tourism and Generation Y. (pp. 16-26) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0016

  • Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market

    Benckendorff, Pierre and Moscardo, Gianna (2010). Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market. Tourism and Generation Y. (pp. 38-46) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0038

  • Tourist shopping villages: Exploring success and failure

    Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2008). Tourist shopping villages: Exploring success and failure. Tourism management: Analysis, behaviour and strategy. (pp. 405-423) edited by Arch G. Woodside and Drew Martin. Wallingford, UK ; Cambridge, MA: CAB International. doi: 10.1079/9781845933234.0405

  • Attractions megatrends

    Benckendorff, Pierre (2006). Attractions megatrends. Tourism business frontiers: Consumers, products and industry. (pp. 200-210) edited by Dimitrios Buhalis and Carlos Costa. Amsterdam; Boston: Elsevier Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50029-8

Journal Article

Conference Publication

Other Outputs

PhD and MPhil Supervision

Current Supervision

  • Transformative Luxury Tourism Experiences: A Resource-Based View

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Beyond the Privacy Calculus: Understanding the Role of Anticipated Regret in Self-Disclosure Behaviour

    Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision

This staff member is a UQ Expert for media in the following fields:

tourism, airlines, attractions, theme parks, cruising, tourism policy and planning, government policy, service quality, tourism and information technology, tourism and social media, tourism and smartphones, tourism transport

They are happy to lend their expertise to your articles or broadcasts and share their research discoveries and insights with the community via media channels.

For additional assistance with story ideas, general advice and information or help with seeking further experts, please email the UQ Media Team or telephone (07) 3365 1120.

Links

ResearcherID: E-6207-2013

ORCID: 0000-0002-2794-8534

Scopus ID: 7801583867

Google Scholar ID: LjNJJXIAAAAJ

Personal Profile: Link

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