Professor Ashish Sinha

Professor of Marketing

School of Business
Faculty of Business, Economics and Law


Ashish Sinha, Professor of Marketing at UQ Business School and Visiting Professor of Marketing & Research Fellow at the Indian School of Business. He has previously held senior leadership positions in both industry and academia, including Academic Dean of Executive Education (ISB), Associate Dean (Research), Interim Dean and Acting Head of Economics at UTS Business School, and Professor and Head of School of Marketing at University of New South Wales (UNSW); Vice President, Analytics Insights group at IRI, Chicago, USA.

As the Academic Dean of ExecED at ISB, he led the digital transformaiton of the Executive Education culminating in the ExecED program being ranked Financial Times #38 in the world for Custom Programs. In the role of ADR and the defacto co-Internal Dean, he led the transformation of the UTS Business School into an externally-engaged research powerhouse, that culminated in the school being ranked in the top 3 Business Schools in Australia as per ERA 2018.

He currently holds or previously held visiting appointments at the Indian School of Business (ISB), Hong Kong Polytech University and University of Alberta.

His work has appeared in many academic and trade journals, including Marketing Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, the Journal of Retailing and Consumer Services, the Journal of Business Research, European Marketing Journal, Industrial Marketing Management and Australasian Marketing Journal.

He is also a recipient of many academic awards including Davidson Award for Best Journal of Retailing Paper and is twice runner-up for the Gary Lilien Practice Award for the significant impact that his work has made to the practice of business. He is the winner of the 2013 ANZMAC Distinguished Researcher Award and became an ANZMAC Fellow in 2016.

He has supervised to completion 10 PhD students, several of them hold senior academic & practitioner positions, and are recipents of academic awards including, 2016 ANZMAC Layton Best Dissertation Award and a 2022 finalist for the AMA (American Marketing Association)/Howard Best Dissertation Award.

Research Impacts

My work lies at the interface of theory and practice, and has made a sustained and significant impact on the practice of business. I am serial enterpreneur who has sold two Analytics firm, both projects received accolades from academia and practice. For my accomplishment i have been a twice runner-up for the prestigious GARY Lilien (INFORMS) Marketing Science Practice Award in 2005 and 2013 for the sustained and signficant impact my work has made to the practice of Analytics.

I am also a CI of the $240 million Food Agility CRC (the largest CRC).


View all Publications


  • Doctor Philosophy

View all Supervision


Featured Publications

Book Chapter

  • Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Data analytics research in nonprofit organisations: a bibliometric analysis. Pattern recognition and data analysis with applications. (pp. 751-763) Singapore, Singapore: Springer Nature Singapore. doi: 10.1007/978-981-19-1520-8_61

Journal Article

Conference Publication

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Associate Advisor

    Other advisors: