The University of Queensland

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations

Padigar, Manjunath, Pupovac, Ljubomir, Sinha, Ashish and Srivastava, Rajendra (2022). The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50 (6), 1277-1298. doi: 10.1007/s11747-022-00873-8

Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value

Sinha, Ashish, Pedada, Kiran, Purkayastha, Anish, Srivastava, Rajendra and Balani, Sandeep (2022). Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value. California Management Review.

When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry

Ahmed, Sumaiya and Sinha, Ashish (2016). When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry. Journal of Marketing, 80 (4), 20-38. doi: 10.1509/jm.15.0484

Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system

Sinha, Ashish, Sahgal, Anna and Mathur, Sharat K. (2013). Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system. Marketing Science, 32 (2), 221-228. doi: 10.1287/mksc.1120.0746

A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

Inman, J. Jeffrey, Park, Joonwook and Sinha, Ashish (2008). A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units. Journal of Marketing Research, 45 (1), 94-103. doi: 10.1509/jmkr.45.1.094

Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs

Sinha, Ashish, Inman, J. Jeffrey, Wang, Yantao and Park, Joonwook (2005). Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs. Marketing Science, 24 (3), 351-366. doi: 10.1287/mksc.1050.0159

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006

Data analytics research in nonprofit organisations: a bibliometric analysis

Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Data analytics research in nonprofit organisations: a bibliometric analysis. Pattern recognition and data analysis with applications. (pp. 751-763) Singapore, Singapore: Springer Nature Singapore. doi: 10.1007/978-981-19-1520-8_61

Impact of ESG distinctiveness in alliances on shareholder value

Iurkov, Viacheslav, Koval, Mariia, Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2024). Impact of ESG distinctiveness in alliances on shareholder value. Journal of Business Research, 171 114395, 114395. doi: 10.1016/j.jbusres.2023.114395

A theory of marketing’s contribution to customers’ perceived value

Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2022). A theory of marketing’s contribution to customers’ perceived value. Journal of Creating Value, 8 (2), 219-240. doi: 10.1177/23949643221118152

Is Social Ecommerce the future of online shopping

Sinha, Ashish, Bagri, Prakash, Pedada, Kiran and Srivastava, Rajendra (2022). Is Social Ecommerce the future of online shopping. Management and Business Review, 2 (4), 65-70.

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations

Padigar, Manjunath, Pupovac, Ljubomir, Sinha, Ashish and Srivastava, Rajendra (2022). The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50 (6), 1277-1298. doi: 10.1007/s11747-022-00873-8

Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value

Sinha, Ashish, Pedada, Kiran, Purkayastha, Anish, Srivastava, Rajendra and Balani, Sandeep (2022). Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value. California Management Review.

Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals

Voola, Ranjit, Carlson, Jamie, Azmat, Fara, Viet Ngo, Liem, Porter, Kylie and Sinha, Ashish (2022). Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals. Australasian Marketing Journal, 30 (2), 97-106. doi: 10.1177/14413582221085387

Harnessing artificial intelligence and disruptive technologies to benefit society

Sinha, Ashish, Purkayastha, Anish and Srivastava, Rajendra (2022). Harnessing artificial intelligence and disruptive technologies to benefit society. California Management Review, 64 (2).

Different approaches of bibliometric analysis for data analytics applications in non-profit organisations

Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Joshi, Sudhanshu, Sharma, Manu, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Different approaches of bibliometric analysis for data analytics applications in non-profit organisations. Journal of Smart Environments and Green Computing, 2 (3), 90-104. doi: 10.20517/jsegc.2022.09

Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market

Pedada, Kiran, Padigar, Manjunath, Sinha, Ashish and Dass, Mayukh (2021). Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135, 295-303. doi: 10.1016/j.jbusres.2021.06.043

Signaling effects and the role of culture: movies in international auxiliary channels

Sinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu (2019). Signaling effects and the role of culture: movies in international auxiliary channels. European Journal of Marketing, 53 (10), 2146-2172. doi: 10.1108/ejm-09-2017-0587

Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation

Ngo, Liem Viet, Bucic, Tania, Sinha, Ashish and Lu, Vinh Nhat (2019). Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation. Journal of Business Research, 94, 154-161. doi: 10.1016/j.jbusres.2017.10.050

Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

Bucic, Tania, Ngo, Liem Viet and Sinha, Ashish (2017). Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy. Australian Journal of Management, 42 (2), 308-327. doi: 10.1177/0312896215611189

When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry

Ahmed, Sumaiya and Sinha, Ashish (2016). When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry. Journal of Marketing, 80 (4), 20-38. doi: 10.1509/jm.15.0484

A meta-analysis of extremeness aversion

Neumann, Nico, Böckenholt, Ulf and Sinha, Ashish (2016). A meta-analysis of extremeness aversion. Journal of Consumer Psychology, 26 (2), 193-212. doi: 10.1016/j.jcps.2015.05.005

Toward a theory of marketing law transgressions

Gazley, Aaron, Sinha, Ashish and Rod, Michel (2016). Toward a theory of marketing law transgressions. Journal of Business Research, 69 (2), 476-483. doi: 10.1016/j.jbusres.2015.05.004

Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system

Sinha, Ashish, Sahgal, Anna and Mathur, Sharat K. (2013). Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system. Marketing Science, 32 (2), 221-228. doi: 10.1287/mksc.1120.0746

Retail revenue optimization: the past, the present and the future

Sinha, Ashish and Sahgal, Anna (2012). Retail revenue optimization: the past, the present and the future. Journal of Revenue and Pricing Management, 11 (3), 319-321. doi: 10.1057/rpm.2012.15

Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms

Malik, Ashish, Sinha, Ashish and Blumenfeld, Stephen (2012). Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms. Industrial Marketing Management, 41 (4), 639-648. doi: 10.1016/j.indmarman.2011.06.037

Special issue on pricing and revenue management models in marketing

Sinha, Ashish and Gazley, Aaron (2012). Special issue on pricing and revenue management models in marketing. Journal of Revenue and Pricing Management, 11 (3), 251-252. doi: 10.1057/rpm.2012.16

Different determinants at different times: B2B adoption of a radical innovation

Vowles, Nicole, Thirkell, Peter and Sinha, Ashish (2011). Different determinants at different times: B2B adoption of a radical innovation. Journal of Business Research, 64 (11), 1162-1168. doi: 10.1016/j.jbusres.2011.06.016

Understanding preferences for motion pictures

Gazley, Aaron, Clark, Gemma and Sinha, Ashish (2011). Understanding preferences for motion pictures. Journal of Business Research, 64 (8), 854-861. doi: 10.1016/j.jbusres.2010.09.012

A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units

Inman, J. Jeffrey, Park, Joonwook and Sinha, Ashish (2008). A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units. Journal of Marketing Research, 45 (1), 94-103. doi: 10.1509/jmkr.45.1.094

Measuring customer based brand equity using hierarchical Bayes methodology

Sinha, Ashish, Gazley, Aaron and Ashill, Nicholas J. (2008). Measuring customer based brand equity using hierarchical Bayes methodology. Australasian Marketing Journal, 16 (1), 3-19. doi: 10.1016/S1441-3582(08)70001-6

Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs

Sinha, Ashish, Inman, J. Jeffrey, Wang, Yantao and Park, Joonwook (2005). Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs. Marketing Science, 24 (3), 351-366. doi: 10.1287/mksc.1050.0159

A methodology for incorporating prior information into choice models

Popkowski Leszczyc, Peter T. L. and Sinha, Ashish (2005). A methodology for incorporating prior information into choice models. Journal of Retailing and Consumer Services, 12 (2), 113-123. doi: 10.1016/j.jretconser.2004.05.001

A method to incorporate managerial intuition into models of consumer choice

Sinha, Ashish and Popkowski Leszczyc, Peter (2005). A method to incorporate managerial intuition into models of consumer choice. Journal of Retailing and Consumer Services, 12 (2), 113-123.

An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention

Ashill, Nicholas J. and Sinha, Ashish (2004). An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention. Journal of Asia-Pacific Business, 5 (3), 27-43. doi: 10.1300/J098v05n03_03

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006

Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores

Leszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6

Understanding supermarket competition using choice maps

Sinha, Ashish (2000). Understanding supermarket competition using choice maps. Marketing Letters, 11 (1), 21-35. doi: 10.1023/A:1008190508803

The TQM impact: a study of quality managers' perceptions

Larson, Paul D. and Sinha, Ashish (1995). The TQM impact: a study of quality managers' perceptions. Quality Management Journal, 2 (3), 53-66. doi: 10.1080/10686967.1995.11918691

Measuring customer based brand equity using hierarchical Bayes methodology

Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.