Professor Bob McKercher

Professor in Tourism

School of Business
Faculty of Business, Economics and Law


Prof. Bob McKercher has been a tourism academic since 1990. Prior to that he worked in the Canadian tourism industry in a variety of advocacy and operational roles. He received his PhD from the University of Melbourne in Australia, a Master’s degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. He has published over 300 scholarly papers and research reports, is the author/co-author of The Business of Nature-based Tourism, Cultural Tourism and Tourism Theories, Concepts and Models. He has also edited a number of other books. Prof McKercher is the Past President of the International Academic for the Study of Tourism; a Fellow of the International Academic for the Study of Tourism; the Council for Australian University Tourism and Hospitality Education and; the International Academy of Culture, Tourism and Hospitality Research.


  • Doctor of Philosophy, University of Melbourne
  • Masters (Coursework), Carleton University
  • Bachelor (Honours), The University of York


  • McKercher, Bob and Tkaczynski, Aaron (2024). Will electric vehicles decarbonise drive tourism?. Annals of Tourism Research Empirical Insights, 5 (2) 100133, 100133. doi: 10.1016/j.annale.2024.100133

  • McKercher, Bob and Tkaczynski, Aaron (2024). The reticent tourist in a COVID-adapted world. Tourism Management, 103 104885, 1-6. doi: 10.1016/j.tourman.2024.104885

  • McKercher, Bob (2024). A dream vacation typology. International Journal of Tourism Research, 26 (3). doi: 10.1002/jtr.2641

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Book Chapter

  • McKercher, Bob, Gamor, Emmanuel and Nasiri, Hakimeh (2024). Social unrest and the collapse of Hong Kong tourism. Handbook on Crisis and Disaster Management in Tourism. (pp. 366-377) Edward Elgar Publishing. doi: 10.4337/9781839105388.00030

  • Ho, Grace K. S. and McKercher, Bob (2016). A review of life cycle models by Plog and Butler from a marketing perspective. Destination marketing: an international perspective. (pp. 145-154) edited by Metin Kozak and Nazmi Kozak. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315720050

  • Lo, Iris Sheungting and McKercher, Bob (2016). Beyond Imaginary of Place: Performing, Imagining, and Deceiving Self through Online Tourist Photography. Tourism Imaginaries at the Disciplinary Crossroads: Place, Practice, Media. (pp. 231-245) London, United Kingdom: Routledge. doi: 10.4324/9781315550718-17

  • McKercher, Bob (2016). Journal, academic. Encyclopedia of Tourism. (pp. 508-512) Cham, Switzerland: Springer. doi: 10.1007/978-3-319-01384-8_116

  • Poon, Priscilla Chau Min and McKercher, Bob (2016). The transit tourists in Hong Kong. Tourism and Hospitality Management. (pp. 31-46) edited by Metin Kozak and Nazmi Kozak. Bingley, United Kingdom: Emerald Group. doi: 10.1108/S1871-317320160000012004

  • Dann, Graham, McKercher, Bob and Moscardo, Gianna (2015). Do tourists travel for the discovery of ‘self’ or to search for the ‘other’?. Challenges in Tourism Research. (pp. 71-96) Bristol, United Kingdom: Channel View Publications.

  • Wassler, Philipp and McKercher, Bob (2015). Marker, tourism. Encyclopedia of Tourism. (pp. 1-2) edited by Jafar Jafari and Honggen Xiao. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_569-1

  • McKercher, Bob and Zoltan, Judit (2014). Tourist flows and spatial behavior. The Wiley blackwell companion to tourism. (pp. 33-44) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch2

  • McKercher, Bob (2014). Journal, academic tourism. Encyclopedia of Tourism. (pp. 1-5) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_116-1

  • Prideaux, Bruce, McKercher, Bob and McNamara, Karen Elizabeth (2014). Modelling a tourism response to climate change using a four stage problem definition and response framework. Climate change and tourism in the Asia Pacific. (pp. 165-182) edited by Bruce Prideaux, Bob McKercher and Karen Elizabeth McNamara. Abingdon, Oxon United Kingdom: Routledge.

  • McKercher, Bob and Pine, Ray (2013). Privation as a stimulus to travel demand?. Tourism Crises: Management Responses and Theoretical Insight. (pp. 107-116) Taylor and Francis. doi: 10.1300/J073vl9n02_09

  • McKercher, Bob and Hui, Edith L. L. (2012). Terrorism, economic uncertainty and outbound travel from Hong Kong. Safety and Security in Tourism: Relationships, Management, and Marketing. (pp. 99-115) Taylor and Francis. doi: 10.4324/9780203049464

  • McKercher, Bob and Ho, Pamela (2011). Cultural tourism and the enhancement of quality-of-life. Handbook of tourism and quality-of-life research. (pp. 341-357) Dordrecht, Netherlands: Springer Netherlands. doi: 10.1007/978-94-007-2288-0_20

  • McKercher, Bob and Lew, Alan A. (2008). Tourist Flows and the Spatial Distribution of Tourists. A Companion to Tourism. (pp. 36-48) Malden, MA, USA: Blackwell Publishing Ltd. doi: 10.1002/9780470752272.ch3

  • McKercher, Bob and Cros, Hilarydu (2006). Culture, heritage and visiting attractions. Tourism business frontiers. (pp. 211-219) Oxford, United Kingdom: Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50030-4

  • McKercher, Bob and Cros, Hilary Du (2005). Culture, heritage and visiting attractions. Tourism Business Frontiers: Consumers, Products and Industry. (pp. 211-219) Butterworth-Heinemann. doi: 10.4324/9780080455914

Journal Article

Conference Publication

Other Outputs