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Optimal Fundraising Design in a Competitive Market: A Unifying Framework (2021–2024)

Abstract:
Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework ¿ based on theories from marketing, psychology, economics, sociology, and philanthropy¿ and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.
Grant type:
ARC Discovery Projects
Researchers:

  • Professor Peter Popkowski-Leszczyc

    Director of HDR
    School of Business
    Faculty of Business, Economics and Law
    Director of HDR
    School of Business
    Faculty of Business, Economics and Law
    Director of HDR Students of UQ Busi
    School of Business
    Faculty of Business, Economics and Law
    of UQ Business School
    School of Business
    Faculty of Business, Economics and Law

  • Dr Cassandra Chapman

    Principal Research Fellow, ARC Fund
    School of Business
    Faculty of Business, Economics and Law
Funded by:
Australian Research Council