Dr Jacquie McGraw

Postdoctoral Research Fellow/R

Institute for Social Science Research
Faculty of Humanities, Arts and Social Sciences
+61 7 334 62437


Dr Jacquie McGraw is a Postdoctoral Research Fellow in the Institute for Social Science Research (ISSR). Jacquie has an interest in men’s health and consumer behaviour in transformative services such as health services. She is primarily interested in social equity, taking a multidisciplinary perspective to research in areas such as public policy, public health, vulnerable consumers as customers of public services, and value destruction in services. Jacquie is a mixed methods researcher and her PhD quantitatively investigated the role of masculine norms, customer vulnerability, and value destruction when males use transformative preventative health services. Her Master’s research qualitatively investigated older men's help-seeking behaviours in the context of bowel cancer screening, identifying the role of different masculine identities, self-conscious emotions, and value destruction for healthy men’s help-seeking.

Before pursuing academic research, Jacquie was a social marketer within Queensland Government for 10 years delivering behaviour change campaigns for public services including the successful Queensland Health bowel cancer screening campaign: “Make No.2 your No.1 priority”.

Research Interests

  • Men's health and men's use of health services
  • Social marketing, services marketing, and transformative services
  • Consumer behaviour and customer behaviour
  • Value destruction, value co-destruction, and value destruction behaviours
  • Vulnerable consumers and customers experiencing vulnerability
  • Social generations

Research Impacts

Jacquie is part of a research team at ISSR reviewing policies and practice for men's health in Australia for a Men's Health Review for the Australian Government's Department of Health and Aged Care. She has also been involved in a Targeted Review of Student Equity in Higher Education for the Australian Government's National Priorities Pool Program.


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Journal Article

Conference Publication

Other Outputs

Grants (Administered at UQ)