Postdoctoral Research Fellow/R
Overview
Dr Jacquie McGraw is a Postdoctoral Research Fellow in the Institute for Social Science Research (ISSR). Jacquie has an interest in men’s health and consumer behaviour in transformative services such as health services. She is primarily interested in social equity, taking a multidisciplinary perspective to research in areas such as public policy, public health, vulnerable consumers as customers of public services, and value destruction in services. Jacquie is a mixed methods researcher and her PhD quantitatively investigated the role of masculine norms, customer vulnerability, and value destruction when males use transformative preventative health services. Her Master’s research qualitatively investigated older men's help-seeking behaviours in the context of bowel cancer screening, identifying the role of different masculine identities, self-conscious emotions, and value destruction for healthy men’s help-seeking.
Before pursuing academic research, Jacquie was a social marketer within Queensland Government for 10 years delivering behaviour change campaigns for public services including the successful Queensland Health bowel cancer screening campaign: “Make No.2 your No.1 priority”.
Research Interests
- Men's health and men's use of health services
- Social marketing, services marketing, and transformative services
- Consumer behaviour and customer behaviour
- Value destruction, value co-destruction, and value destruction behaviours
- Vulnerable consumers and customers experiencing vulnerability
- Social generations
Research Impacts
Jacquie is part of a research team at ISSR reviewing policies and practice for men's health in Australia for a Men's Health Review for the Australian Government's Department of Health and Aged Care. She has also been involved in a Targeted Review of Student Equity in Higher Education for the Australian Government's National Priorities Pool Program.
Qualifications
- Doctor of Philosophy of Business (Marketing), Queensland University of Technology
- Masters (Research) of Business (Marketing), Queensland University of Technology
Publications
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Journal Article: Men’s transformative health service use: rethinking customer experience of vulnerability
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2024). Men’s transformative health service use: rethinking customer experience of vulnerability. Journal of Services Marketing. doi: 10.1108/jsm-06-2023-0220
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Robinson, Mark, Curry, Matthew, McGraw, Jacquie, Shaweesh, Maram and Yates, Miriam (2023). Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation. Brisbane, QLD Australia: The University of Queensland.
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Journal Article: Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis
Marinucci, Nicole, Moy, Naomi, Koloski, Natasha, Shah, Ayesha, Austin, Glenn, Russell‐Bennett, Rebekah, McGraw, Jacquie, Dulleck, Uwe and Holtmann, Gerald (2023). Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis. Health Promotion Journal of Australia, 35 (1), 9-36. doi: 10.1002/hpja.732
Grants
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Targeted Review of Student Equity in Higher Education Programs and System Level Policy Levers
(2023–2024) The National Priorities Pool Program
Available Projects
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Value destruction in healthcare services and the implications for men’s health outcomes
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
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Understanding the influence of gender norms on young men’s use of healthcare services
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
Publications
Journal Article
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Men’s transformative health service use: rethinking customer experience of vulnerability
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2024). Men’s transformative health service use: rethinking customer experience of vulnerability. Journal of Services Marketing. doi: 10.1108/jsm-06-2023-0220
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Marinucci, Nicole, Moy, Naomi, Koloski, Natasha, Shah, Ayesha, Austin, Glenn, Russell‐Bennett, Rebekah, McGraw, Jacquie, Dulleck, Uwe and Holtmann, Gerald (2023). Social determinants and participation in fecal occult blood test based colorectal cancer screening: A qualitative systematic review and meta-synthesis. Health Promotion Journal of Australia, 35 (1), 9-36. doi: 10.1002/hpja.732
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McGraw, Jacquie, White, Katherine M. and Russell-Bennett, Rebekah (2021). Masculinity and men's health service use across four social generations: Findings from Australia's Ten to Men study. SSM - Population Health, 15 100838, 1-10. doi: 10.1016/j.ssmph.2021.100838
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Tough but not terrific: value destruction in men's health
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2019). Tough but not terrific: value destruction in men's health. Journal of Service Theory and Practice, 30 (3), 331-359. doi: 10.1108/jstp-03-2019-0065
Conference Publication
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McGraw, Jacquie, Russell-Bennett, Rebeckah, White, Katherine M. and Mulcahy, Rory (2023). Not too good to resist: Value co-destruction behaviours and perceived risks when young men use health services. 5th Annual BEST Conference on Human Behaviour & Decision Making 2023, Brisbane, QLD, Australia, 2-3 February 2023.
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McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2022). Opting out of check-ups: Young men’s resistance value co-destruction behaviours in preventative health services. 4th Annual BEST Conference on Human Behaviour and Decision Making 2022, Brisbane, QLD Australia, 10-11 February 2022.
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Rethinking customer vulnerability for men’s health
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2021). Rethinking customer vulnerability for men’s health. ANZMAC 2021 Something Different, Melbourne, VIC Australia, 29 November - 1 December 2021.
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Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2021). Millennial machismo to Boomer bravado: Unmasking masculinity in Australian men’s health service use. 3rd Annual BEST Conference on Human Behaviour and Decision Making 2021, Brisbane, QLD Australia, 11-12 February 2021.
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McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2020). Millennial machismo and health service use: Conformity to masculine norms for younger generations of vulnerable male consumers. Agents of Change Summitt 2020, San Diego, CA United States, 10-11 February 2020.
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McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2020). “He’s too much of a man to do that”: The role of masculine identities in men’s help-seeking in preventative health. Agents of Change Summitt 2020, San Diego, CA United States, 10-11 February 2020.
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McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2019). “He’s too much of a man to do that”: The role of masculine identities and self-conscious emotions in men’s help-seeking in preventative health. Frontiers in Service 2019, Singapore, 18-21 July 2019.
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“Tough but not terrific: When value is destroyed in men’s preventative health services
McGraw, Jacquie, Russell-Bennett, Rebekah and White, Katherine M. (2018). “Tough but not terrific: When value is destroyed in men’s preventative health services. 10th American Marketing Association Services Special Interest Group (SERVSIG) 2018, Paris, France, 14-16 June 2018.
Other Outputs
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Robinson, Mark, Curry, Matthew, McGraw, Jacquie, Shaweesh, Maram and Yates, Miriam (2023). Targeted review of student equity in higher education programs and system level policy levers appendix: work package 2a - program structure and implementation. Brisbane, QLD Australia: The University of Queensland.
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McGraw, Jacquie (2022). When males experience customer vulnerability: masculine norms and value destruction in transformative health services. PhD Thesis, QUT School of Advertising, Marketing & Public Relations, Queensland University of Technology. doi: 10.5204/thesis.eprints.236552
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Men's help-seeking behaviours in preventative health: the role of masculine identities
McGraw, Jacquie Cherie (2018). Men's help-seeking behaviours in preventative health: the role of masculine identities. Master's Thesis, QUT School of Advertising, Marketing & Public Relations, Queensland University of Technology. doi: 10.5204/thesis.eprints.122916
Grants (Administered at UQ)
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Targeted Review of Student Equity in Higher Education Programs and System Level Policy Levers
(2023–2024) The National Priorities Pool Program
Possible Research Projects
Note for students: The possible research projects listed on this page may not be comprehensive or up to date. Always feel free to contact the staff for more information, and also with your own research ideas.
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Value destruction in healthcare services and the implications for men’s health outcomes
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
-
Understanding the influence of gender norms on young men’s use of healthcare services
This PhD would require you to apply for a UQ scholarship. If you are interested in this project and want more information, please contact j.mcgraw@uq.edu.au
