JT or JAGADISH THAKER (Ph.D., George Mason University) is a Senior Lecturer at the University of Queensland. He is an affiliate researcher with the Yale Program on Climate Change Communication and the Center for Climate Change Communication at George Mason University. His research examines ways to understand and enhance public, business, and policy engagement with climate change and public health. He specializes in the fields of science and climate change communication, health communication, and strategic communication campaigns.
He has received over $1.01 million in funding as a PI or a Co-PI from the government (MBIE, National Science Challenges) and other organisations (Stichting SED Fund).
His research was covered in over 1000 media outlets, including The Guardian, The New York Times, Reuters, CNN, The Atlantic, New Zealand Herald, and The Hindu, and he has appeared several times on national TV and radio in New Zealand. His research was featured by the Royal Society of New Zealand.
He has won several awards, including the 2022 Golden Anniversary Monograph Award from the National Communication Association, the 2023 and 2022 Top Paper Awards in Environmental Communication from the International Communication Association, the 2021 Outstanding PhD Aulmus from the George Mason University’s Department of Communication, Massey Business School’s Excellence in Research award, and the Top 40 under 40 inspiring teachers award from The Indian Express, a leading newspaper in India. His co-edited book, The Oxford Encyclopedia of Climate Change Communication, was a finalist in the Association of American Publishers’ 2019 PROSE Award.
He has served as an expert reviewer or jury for the National Geographic Society, Canada Research Coordinating Committee (CRCC), European Science Foundation, and Health Research Council New Zealand, among other funding agencies.
His research was covered in over 1000 media outlets, including The Guardian, The New York Times, Reuters, CNN, The Atlantic, New Zealand Herald, and The Hindu, and he has appeared several times on national TV and radio in New Zealand. His research was featured by the Royal Society of New Zealand. His research has been used for training workshops and have cited by scholars in top institutions, intergovernmental agencies such as The World Bank, UNICEF, and UNESCO, government agencies in India and New Zealand, and sustainability business groups and advocacy organisations.
Thaker, Jagadish, Richardson, Lucy M. and Holmes, David C. (2023). Australians' perceptions about health risks associated with climate change: Exploring the role of media in a comprehensive climate change risk perception model. Journal of Environmental Psychology, 89 102064, 102064. doi: 10.1016/j.jenvp.2023.102064
Journal Article: Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia
Thaker, Jagadish, Richardson, Lucy M. and Holmes, David C. (2023). Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia. Public Understanding of Science, 32 (4), 470-488. doi: 10.1177/09636625221138494
Book: The handbook of international trends in environmental communication
Takahashi, Bruno, Metag, Julia, Thaker, Jagadish and Comfort, Suzannah Evans (2021). The handbook of international trends in environmental communication. New York, NY, United States: Routledge. doi: 10.4324/9780367275204
Journal Article: The persistence of vaccine hesitancy: COVID-19 vaccination intention in New Zealand
Thaker, Jagadish (2021). The persistence of vaccine hesitancy: COVID-19 vaccination intention in New Zealand. Journal of Health Communication, 26 (2), 104-111. doi: 10.1080/10810730.2021.1899346
Climate change in the Indian Mind (Yale University - SED Fund)
(2023–2024) Yale University
Enhancing community preparedness for a pandemic through collaborative risk communication in Indonesia: Lesson learned from the COVID-19 pandemic
Doctor Philosophy
Thaker, Jagadish, Richardson, Lucy M. and Holmes, David C. (2023). Australians' perceptions about health risks associated with climate change: Exploring the role of media in a comprehensive climate change risk perception model. Journal of Environmental Psychology, 89 102064, 102064. doi: 10.1016/j.jenvp.2023.102064
Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia
Thaker, Jagadish, Richardson, Lucy M. and Holmes, David C. (2023). Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia. Public Understanding of Science, 32 (4), 470-488. doi: 10.1177/09636625221138494
The handbook of international trends in environmental communication
Takahashi, Bruno, Metag, Julia, Thaker, Jagadish and Comfort, Suzannah Evans (2021). The handbook of international trends in environmental communication. New York, NY, United States: Routledge. doi: 10.4324/9780367275204
The persistence of vaccine hesitancy: COVID-19 vaccination intention in New Zealand
Thaker, Jagadish (2021). The persistence of vaccine hesitancy: COVID-19 vaccination intention in New Zealand. Journal of Health Communication, 26 (2), 104-111. doi: 10.1080/10810730.2021.1899346
The handbook of international trends in environmental communication
Takahashi, Bruno, Metag, Julia, Thaker, Jagadish and Comfort, Suzannah Evans (2021). The handbook of international trends in environmental communication. New York, NY, United States: Routledge. doi: 10.4324/9780367275204
The Oxford Encyclopedia of Climate Change Communication
Matt Nisbet, Shirley S. Ho, Ezra Markowitz, Ezra Markowitz, Saffron O’Neill, Mike S. Schäfer and Jagadish Thaker eds. (2018). The Oxford Encyclopedia of Climate Change Communication. Oxford, United Kingdom: Oxford University Press.
Thaker, Jagadish (2022). Climate change. The International Encyclopedia of Health Communication. (pp. 1052-1062) edited by Evelyn Y. Ho and Iccha Basnyat. New York, NY United States: Wiley. doi: 10.1002/9781119678816.iehc0857
Environmentalism of the poor: global south perspectives on environmental communication
Thaker, Jagadish (2021). Environmentalism of the poor: global south perspectives on environmental communication. The handbook of international trends in environmental communication. (pp. 193-205) edited by Bruno Takahashi, Julia Metag, Jagadish Thaker and Suzannah Evans Comfort. New York, NY, United States: Routledge. doi: 10.4324/9780367275204-15
Expanding conceptualizations of environmental communication research
Takahashi, Bruno, Metag, Julia, Thaker, Jagadish and Comfort, Suzannah Evans (2021). Expanding conceptualizations of environmental communication research. The handbook of international trends in environmental communication. (pp. 3-13) New York, NY, United States: Routledge. doi: 10.4324/9780367275204-2
Women farmers' voices on climate change adaptation in India
Thaker, Jagadish and Dutta, Mohan J. (2019). Women farmers' voices on climate change adaptation in India. Environmental communication among minority populations. (pp. 101-118) edited by Bruno Takahashi and Sonny Rosenthal. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781351127080
Media portrayal stigma among gender and sexual minorities
Thaker, Jagadish, Dutta, Mohan Jyoti, Nair, Vijay and Rao, Vishnu Prasad (2018). Media portrayal stigma among gender and sexual minorities. Communicating for social change: meaning, power, and resistance. (pp. 383-407) edited by Mohan Jyoti Dutta and Dazzelyn Baltazar Zapata. Singapore, Singapore: Springer Nature Singapore. doi: 10.1007/978-981-13-2005-7_18
Best practices of “innovator” TV meteorologists who act as climate change educators
Rowan, Katherine E., Kotcher, John, Walsh-Thomas, Jenell, Baldwin, Paula K., Trowbridge, Janey, Thaker, Jagadish T., Joe Witte, H., Klinger, Barry A., Cohen, Ligia, Tresch, Candice and Maibach, Edward W. (2018). Best practices of “innovator” TV meteorologists who act as climate change educators. Risk and health communication in an evolving media environment. (pp. 123-155) edited by H. Dan O'Hair. New York, United States: Taylor and Francis. doi: 10.1201/9781315168821
Climate change communication in India
Thaker, Jagadish (2017). Climate change communication in India. Oxford research encyclopedia of climate science. (pp. 1-1) edited by Matthew C. Nisbet, Shirley S. Ho, Ezra Markowitz, Saffron O’Neill, Mike S. Schäfer and Jagadish Thaker. Oxford, United Kingdom: Oxford University Press. doi: 10.1093/acrefore/9780190228620.013.471
Thaker, Jagadish and Dutta, Mohan (2016). Millet in our own voices: a culturally-centred articulation of alternative development by DDS Women Farmers’ Sanghams. Globalisation and the challenges of development in contemporary India. (pp. 131-144) edited by Sita Venkateswar and Sekhar Bandyopadhyay. Singapore, Singapore: Springer Singapore. doi: 10.1007/978-981-10-0454-4_7
Sustainable development and climate change: beyond the Rio + 20 Summit
Kostadinov, Kosta and Thaker, Jagadish (2013). Sustainable development and climate change: beyond the Rio + 20 Summit. Sustainable development and green communication: African and Asian perspectives. (pp. 43-57) edited by Jan Servaes. Basingstoke, Hampshire, United Kingdom: Palgrave Macmillan. doi: 10.1057/9781137329417
Thaker, Jagadish (2023). Cross-Country Analysis of the Association between Media Coverage and Exposure to Climate News with Awareness, Risk Perceptions, and Protest Participation Intention in 110 Countries. Environmental Communication, 1-17. doi: 10.1080/17524032.2023.2272299
Thaker, Jagadish, Richardson, Lucy M. and Holmes, David C. (2023). Australians' perceptions about health risks associated with climate change: Exploring the role of media in a comprehensive climate change risk perception model. Journal of Environmental Psychology, 89 102064, 102064. doi: 10.1016/j.jenvp.2023.102064
Trust in social media is associated with misperceptions about COVID-19
Thaker, Jagadish and Ganchoudhuri, Somrita (2023). Trust in social media is associated with misperceptions about COVID-19. Health & New Media Research, 7 (1), 1-13. doi: 10.22720/hnmr.2023.00031
Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia
Thaker, Jagadish, Richardson, Lucy M. and Holmes, David C. (2023). Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia. Public Understanding of Science, 32 (4), 470-488. doi: 10.1177/09636625221138494
Richardson, Lucy M., Thaker, Jagadish and Holmes, David C. (2023). Comparative analysis of Australian climate change and COVID-19 vaccine audience segments shows climate skeptics can be vaccine enthusiasts. Scientific Reports, 13 (1) 1118, 1-14. doi: 10.1038/s41598-022-26959-5
Maibach, Edward W., Uppalapati, Sri Saahitya, Orr, Margaret and Thaker, Jagadish (2023). Harnessing the power of communication and behavior science to enhance society's response to climate change. Annual Review of Earth and Planetary Sciences, 51 (1), 53-77. doi: 10.1146/annurev-earth-031621-114417
Frequent pro-climate messaging does not predict pro-climate voting by United States legislators
Wynes, Seth, Dickau, Mitchell, Kotcher, John E., Thaker, Jagadish, Goldberg, Matthew H., Matthews, H. Damon and Donner, Simon D. (2022). Frequent pro-climate messaging does not predict pro-climate voting by United States legislators. Environmental Research: Climate, 1 (2) 025011, 1-11. doi: 10.1088/2752-5295/aca8c4
Umamaheswaran, Swarnalakshmi, Dar, Vandita and Thaker, Jagadish (2022). The evolution of climate change reporting in business media: longitudinal analysis of a business newspaper. Sustainability, 14 (22) 15214, 1-21. doi: 10.3390/su142215214
Thaker, Jagadish and Cook, Christopher (2022). Planning for a COVID-19 vaccination campaign in New Zealand: Trust, affective and cognitive attitudes, and COVID-19 vaccine intention. Communication Research and Practice, 8 (1), 54-69. doi: 10.1080/22041451.2021.2022325
Thaker, Jagadish and Cook, Christopher (2021). Experience or attribution? Exploring the relationship between personal experience, political affiliation, and subjective attributions with mitigation behavioural intentions and COVID-19 recovery policy support. Journal of Environmental Psychology, 77 101685. doi: 10.1016/j.jenvp.2021.101685
Shifting COVID-19 vaccine intentions in New Zealand: next steps in the vaccination campaign
Thaker, Jagadish and Floyd, Brian (2021). Shifting COVID-19 vaccine intentions in New Zealand: next steps in the vaccination campaign. The Lancet Regional Health. Western Pacific, 15 100278. doi: 10.1016/j.lanwpc.2021.100278
Thaker, Jagadish and Subramanian, Arun (2021). Exposure to COVID-19 vaccine hesitancy is as impactful as vaccine misinformation in inducing a decline in vaccination intentions in New Zealand: results from pre-post between-groups randomized block experiment. Frontiers in Communication, 6 721982, 1-8. doi: 10.3389/fcomm.2021.721982
Jackson, Jonathan and Thaker, Jagadish (2021). Letting the team down? Examining sport fans reactions to Aaron Smith’s ‘Toilet Tryst’ on social media. Communication Research and Practice, 7 (2), 148-172. doi: 10.1080/22041451.2021.1905942
The persistence of vaccine hesitancy: COVID-19 vaccination intention in New Zealand
Thaker, Jagadish (2021). The persistence of vaccine hesitancy: COVID-19 vaccination intention in New Zealand. Journal of Health Communication, 26 (2), 104-111. doi: 10.1080/10810730.2021.1899346
Thaker, Jagadish and Floyd, Brian (2021). Co-benefits associated with public support for climate-friendly COVID-19 recovery policies and political activism. Jcom-Journal of Science Communication, 20 (5), 1-24. doi: 10.22323/2.20050208
Thaker, Jagadish and Ganchoudhuri, Somrita (2021). The role of attitudes, norms, and efficacy on shifting COVID-19 vaccine intentions: a longitudinal study of COVID--19 vaccination intentions in New Zealand. Vaccines, 9 (10) 1132, 1-10. doi: 10.3390/vaccines9101132
Global warming risk perceptions in India
Thaker, Jagadish, Smith, Nicholas and Leiserowitz, Anthony (2020). Global warming risk perceptions in India. Risk Analysis, 40 (12), 2481-2497. doi: 10.1111/risa.13574
Thaker, Jagadish (2020). Corporate communication about climate science: A comparative analysis of top corporations in New Zealand, Australia, and Global Fortune 500. Journal of Communication Management, 24 (3), 245-264. doi: 10.1108/JCOM-06-2019-0092
Dutta, Mohan J. and Thaker, Jagadish (2020). Sustainability, ecology, and agriculture in women farmers' voices: culture-centering gender and development. Communication Theory, 30 (2), 126-148. doi: 10.1093/ct/qtz029
Keller, Tobias R., Hase, Valerie, Thaker, Jagadish, Mahl, Daniela and Schäfer, Mike S. (2020). News media coverage of climate change in India 1997–2016: using automated content analysis to assess themes and topics. Environmental Communication, 14 (2), 219-235. doi: 10.1080/17524032.2019.1643383
Dutta, Mohan, Pandi, Asha Rathina, Zapata, Dazzelyn, Mahtani, Raksha, Falnikar, Ashwini, Tan, Naomi, Thaker, Jagadish, Pitaloka, Dyah, Dutta, Uttaran, Luk, Pauline and Sun, Kang (2019). Critical health communication method as embodied practice of resistance: culturally centering structural transformation through struggle for voice. Frontiers in Communication, 4 67, 1-14. doi: 10.3389/fcomm.2019.00067
Thaker, Jagadish, Howe, Peter, Leiserowitz, Anthony and Maibach, Edward (2019). Perceived collective efficacy and trust in government influence public engagement with climate change-related water conservation policies. Environmental Communication, 13 (5), 681-699. doi: 10.1080/17524032.2018.1438302
Dutta, Mohan Jyoti and Thaker, Jagadish (2019). ‘Communication sovereignty’ as resistance: strategies adopted by women farmers amid the agrarian crisis in India. Journal of Applied Communication Research, 47 (1), 24-46. doi: 10.1080/00909882.2018.1547917
Thaker, Jagadish (2019). Business communication of drivers and barriers for climate change engagement by top New Zealand, Australian and Global Fortune 500 corporations. Asia Pacific Public Relations Journal, 20, 74-96.
Thaker, Jagadish, Dutta, Mohan, Nair, Vijay and Rao, Vishnu Prasad (2018). The interplay between stigma, collective efficacy, and advocacy communication among men who have sex with men and transgender females. Journal of Health Communication, 23 (7), 614-623. doi: 10.1080/10810730.2018.1499833
Media use and public perceptions of global warming in India
Thaker, Jagadish, Zhao, Xiaoquan and Leiserowitz, Anthony (2017). Media use and public perceptions of global warming in India. Environmental Communication, 11 (3), 353-369. doi: 10.1080/17524032.2016.1269824
The role of collective efficacy in climate change adaptation in India
Thaker, Jagadish, Maibach, Edward, Leiserowitz, Anthony, Zhao, Xiaoquan and Howe, Peter (2016). The role of collective efficacy in climate change adaptation in India. Weather, Climate, and Society, 8 (1), 21-34. doi: 10.1175/WCAS-D-14-00037.1
Trowbridge, Janey G. and Thaker, Jagadish (2015). The case of the National Youth Anti-Drug Media Campaign: A critical analysis from a strategic communication perspective. Cases in Public Health Communication and Marketing, 8, 136-169.
Public perceptions of rainfall change in India
Howe, Peter D., Thaker, Jagadish and Leiserowitz, Anthony (2014). Public perceptions of rainfall change in India. Climatic Change, 127 (2), 211-225. doi: 10.1007/s10584-014-1245-6
Shifting discourses of climate change in India
Thaker, Jagadish and Leiserowitz, Anthony (2014). Shifting discourses of climate change in India. Climatic Change, 123 (2), 107-119. doi: 10.1007/s10584-014-1059-6
Dutta, Mohan J., Thaker, Jagadish and Sun, Kang (2014). Neoliberalism, neocolonialism, and communication for social change: a culture-centered agenda for the social sciences. Global Media Journal, 2014.
Book Review: Constructing Culture of Science: Communication of Science in India and China
Thaker, Jagadish (2013). Book Review: Constructing Culture of Science: Communication of Science in India and China. Science Communication, 35 (4), 539-540. doi: 10.1177/1075547013492433
Thaker, Jagadish (2023). Cross-country analysis of the association between media coverage and exposure to climate news with awareness, risk perceptions, and protest participation intention in 110 Countries. International Communication Association conference, Toronto, Canada, 20-25 May 2023.
Thaker, Jagadish, Richardson, Lucy and Holmes, David (2023). Australians' perceptions about health risks associated with climate change: exploring the role of media in a comprehensive climate change risk perception model. 73rd Annual International Communication Association conference, Toronto, Canada, 20-25 May 2023.
Thaker, Jagadish (2023). Climate change communication. Prince Mahidol-WHO conference, Bangkok, Thailand, 27 January 2023.
Global warming’s four Indias, 2022: an audience segmentation analysis
Leiserowitz, Anthony and Thaker, Jagadish (2023). Global warming’s four Indias, 2022: an audience segmentation analysis. New Haven, CT, United States: Yale University.
Global warming: Indians say it’s real and want concrete action
Deshmukh, Yashwant, Leiserowitz, Anthony, Guru, Sutanu and Thaker, Jagadish (2022, 10 26). Global warming: Indians say it’s real and want concrete action India Today
Climate change in the Indian mind, 2022
Leiserowitz, Anthony and Thaker, Jagadish (2022). Climate change in the Indian mind, 2022. New Haven, CT, United States: Yale Program on Climate Change Communication.
Australia’s COVID-19 vaccine audiences
Richardson, Lucy and Thaker, Jagadish (2021). Australia’s COVID-19 vaccine audiences. Palmerston North, New Zealand: Massey University.
Thaker, Jagadish (2021, 07 14). Four in five New Zealanders plan to get vaccinated, but many people want more information about vaccine safety The Conversation
A year after New Zealand’s first COVID-19 lockdown, discrimination and racism are on the rise
Thaker, Jagadish (2021, 05 19). A year after New Zealand’s first COVID-19 lockdown, discrimination and racism are on the rise The Conversation
Survey shows three in four Kiwis adopted Covid-19 protective behaviours
Thaker, Jagadish (2021, 05 17). Survey shows three in four Kiwis adopted Covid-19 protective behaviours Massey News: Rongo kōrero ā roto
Thaker, Jagadish (2021, 03 08). More than 1 in 3 New Zealanders remain hesitant or sceptical about COVID-19 vaccines. Here’s how to reach them The Conversation
Aotearoa New Zealand public attitudes and intentions for COVID-19 vaccination: March 2021
Thaker, Jagadish (2021). Aotearoa New Zealand public attitudes and intentions for COVID-19 vaccination: March 2021. Palmerston North, New Zealand: Massey University. doi: 10.13140/RG.2.2.15555.12327
Thaker, Jagadish (2021). Aotearoa New Zealand public attitudes and intentions for COVID-19 vaccination: Panel survey between March and May 2021. Palmerston North, New Zealand: Massey University. doi: 10.13140/RG.2.2.26394.16320
Aotearoa New Zealand public responses to COVID-19: March 2021
Thaker, Jagadish (2021). Aotearoa New Zealand public responses to COVID-19: March 2021. Palmerston North, New Zealand: Massey University.
Audience segmentation of COVID-19 vaccination intentions in Aotearoa-New Zealand.
Thaker, Jagadish (2021). Audience segmentation of COVID-19 vaccination intentions in Aotearoa-New Zealand. . Palmerston North, New Zealand: Massey University. doi: 10.13140/RG.2.2.30203.23841
Climate change in the kiwi mind: an audience segmentation analysis
Thaker, Jagadish (2021). Climate change in the kiwi mind: an audience segmentation analysis. Palmerston North, New Zealand: Massey University.
Thaker, Jagadish (2020, 10 09). New Zealand companies lag behind others in their reporting on climate change, and that's a risk to their reputation Institute of Directors New Zealand
Survey shows 1 in 4 New Zealanders remain hesitant about a coronavirus vaccine
Thaker, Jagadish (2020, 09 03). Survey shows 1 in 4 New Zealanders remain hesitant about a coronavirus vaccine The Conversation
Public support for green Covid-19 recovery
Thaker, Jagadish (2020, 08 11). Public support for green Covid-19 recovery Sustainable Business Council
The difference between good and bad science communication during a pandemic
Thaker, Jagadish (2020, 05 20). The difference between good and bad science communication during a pandemic The Wire
Aotearoa New Zealand public responses to COVID-19
Thaker, Jagadish and Menon, Vishnu (2020). Aotearoa New Zealand public responses to COVID-19. Palmerston North, New Zealand: Massey University.
Aotearoa New Zealand public responses to Covid-19 and climate change.
Thaker, Jagadish (2020). Aotearoa New Zealand public responses to Covid-19 and climate change. . Palmerston North, New Zealand: Massey University.
Research limited. Merchants of corporate influence
Thaker, Jagadish (2019, 05 21). Research limited. Merchants of corporate influence Deccan Chronicle
Dwindling career prospects in the Indian academia
Thaker, Jagadish (2018, 08 27). Dwindling career prospects in the Indian academia Asian Age
Dutta, Mohan and Thaker, Jagadish (2016). Culture-centered method: the nuts and bolts of co-creating communication infrastructures of listening in communities. Singapore: Department of Communications and New Media, National University of Singapore.
Bt brinjal: A review of key debates
Dutta, Mohan, Thaker, Jagadish and Abid A (2014). Bt brinjal: A review of key debates. Unknown:
Bt cotton, scientific studies, and power circuits: culturally-centering science
Thaker, Jagadish and Dutta, Mohan (2014). Bt cotton, scientific studies, and power circuits: culturally-centering science. Unknown:
Climate change in the Indian mind
Thaker, Jagadish (2013, 01 01). Climate change in the Indian mind All India Disaster Mitigation Institute News 8-8.
Leiserowitz, Anthony and Thaker, Jagadish (2013). Global warming’s Six Indias. New Haven, CT, United States: Yale Project on Climate Change Communication.
What does rural and urban India think about climate change
Thaker, Jagadish (2013, 01 01). What does rural and urban India think about climate change Climate Eye Magazine
Climate change in the Indian mind
Leiserowitz, Anthony and Thaker, Jagadish (2012). Climate change in the Indian mind. New Haven, CT, United States: Yale Project on Climate Change Communication.
A national survey of television meteorologists about climate change education.
Maibach, Ed, Cobb, S., Leiserowitz, A., Peters, S., Schweizer, V., Mandryk, C., Witte, J. and Thaker, Jagadish (2011). A national survey of television meteorologists about climate change education.. Fairfax, VA, United States: Center for Climate Change Communication. doi: 10.13140/RG.2.2.17214.48964
Climate change in the Indian Mind (Yale University - SED Fund)
(2023–2024) Yale University
Enhancing community preparedness for a pandemic through collaborative risk communication in Indonesia: Lesson learned from the COVID-19 pandemic
Doctor Philosophy — Associate Advisor
Other advisors: