Srin Chaudhury received her PhD in Marketing from the University of New South Wales, Sydney. She has a Masters’ degree in Psychology from the University of Texas and Bachelors’ degrees in Biological Sciences and Psychology from the University at Buffalo. Prior to joining UQ, Srin was a Postdoctoral Scholar at the Katz School of Business in the University of Pittsburgh.
Srin’s research prioritizes individual and collective well-bring and examines how psychological, social, and interpersonal factors influence consumer behaviour. Within this broad domain, she is interested in how emotions, cognitions, and cultures affect how consumers interpret and respond to information about brands and products. Her research has been published in highly respected journals such as Emotion, Nature Scientific Reports, and Journal of Experimental Psychology: General (in-principal acceptance). Her research has also been presented at premier international marketing conferences including the conferences of the Association of Consumer Research (ACR), the Society for Consumer Psychology (SCP), and the American Marketing Association (AMA). Srin’s work has also received the Best paper in the Sustainability and Public Policy track and the Best paper in the Conference awards in Summer AMA 2021.
Journal Article: The role of demand-based scarcity appeals in promoting cultured meat
Arango, Luis, Chaudhury, Srinwanti H. and Septianto, Felix (2023). The role of demand-based scarcity appeals in promoting cultured meat. Psychology and Marketing, 40 (8), 1501-1520. doi: 10.1002/mar.21821
Journal Article: “Heart strings and purse strings” revisited: a preregistered replication and extension
Chaudhury, Srinwanti H. and Garg, Nitika (2023). “Heart strings and purse strings” revisited: a preregistered replication and extension. Journal of Experimental Psychology: General, 152 (7), 1873-1886. doi: 10.1037/xge0001372
Journal Article: A deep learning model identifies emphasis on hard work as an important predictor of income inequality
Sheetal, Abhishek, Chaudhury, Srinwanti H. and Savani, Krishna (2022). A deep learning model identifies emphasis on hard work as an important predictor of income inequality. Scientific Reports, 12 (1) 9845, 1-11. doi: 10.1038/s41598-022-13902-x
Building resilient social enterprises in Queensland
(2024) Social Enterprise Research Grants
The role of demand-based scarcity appeals in promoting cultured meat
Arango, Luis, Chaudhury, Srinwanti H. and Septianto, Felix (2023). The role of demand-based scarcity appeals in promoting cultured meat. Psychology and Marketing, 40 (8), 1501-1520. doi: 10.1002/mar.21821
“Heart strings and purse strings” revisited: a preregistered replication and extension
Chaudhury, Srinwanti H. and Garg, Nitika (2023). “Heart strings and purse strings” revisited: a preregistered replication and extension. Journal of Experimental Psychology: General, 152 (7), 1873-1886. doi: 10.1037/xge0001372
Sheetal, Abhishek, Chaudhury, Srinwanti H. and Savani, Krishna (2022). A deep learning model identifies emphasis on hard work as an important predictor of income inequality. Scientific Reports, 12 (1) 9845, 1-11. doi: 10.1038/s41598-022-13902-x
The curious case of threat-awe: a theoretical and empirical reconceptualization
Chaudhury, Srinwanti H., Garg, Nitika and Jiang, Zixi (2021). The curious case of threat-awe: a theoretical and empirical reconceptualization. Emotion, 22 (7), 1653-1669. doi: 10.1037/emo0000984
Building resilient social enterprises in Queensland
(2024) Social Enterprise Research Grants