The University of Queensland

Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service

Nguyen, Mai, Chen, Ying, Nguyen, Thanh Huong, Habashi, Sara Shawky, Quach, Sara and Thaichon, Park (2023). Artificial intelligence (AI)-driven services: communication support, assistance for decision-making, and enhanced customer experience service. Artificial intelligence for marketing management. (pp. 76-95) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003280392-8

The current trends and future direction of digital and relationship marketing: a business perspective

Nguyen, Tuyet-Mai, Le, Dung, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The current trends and future direction of digital and relationship marketing: a business perspective. Developing digital marketing: relationship perspectives. (pp. 191-200) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211011

The development and current trends of digital marketing and relationship marketing research

Le, Dung, Nguyen, Tuyet-Mai, Quach, Sara, Thaichon, Park and Ratten, Vanessa (2021). The development and current trends of digital marketing and relationship marketing research. Developing digital marketing: relationship perspectives. (pp. 1-18) edited by Park Thaichon and Vanessa Ratten. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-80071-348-220211001

Leadership styles and employee creativity: the interactive impact of online knowledge sharing and organizational innovation

Nguyen, Mai, Sharma, Piyush and Malik, Ashish (2024). Leadership styles and employee creativity: the interactive impact of online knowledge sharing and organizational innovation. Journal of Knowledge Management, 28 (3), 631-650. doi: 10.1108/jkm-01-2023-0014

Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection

Schmidtke, David James, Nguyen, Mai and Rundle-Thiele, Sharyn (2024). Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection. European Journal of Marketing, ahead-of-print (ahead-of-print). doi: 10.1108/ejm-05-2023-0416

Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation

Nguyen, Mai, Sharma, Piyush, Kingshott, Russel and Malik, Ashish (2024). Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation. Industrial Marketing Management, 116, 120-129. doi: 10.1016/j.indmarman.2023.12.003

Motivating Tacit Knowledge Sharing: The Role of Perceived Value of Knowledge and Organizational Citizenship Behavior

Mahmood, Ayyaz, R, Tasmin, Saeed, Bilal, Nguyen, Mai and Hafeez, Aamer (2023). Motivating Tacit Knowledge Sharing: The Role of Perceived Value of Knowledge and Organizational Citizenship Behavior. International Journal of Professional Business Review, 8 (11), e03892. doi: 10.26668/businessreview/2023.v8i11.3892

Chatbots in frontline services and customer experience: an anthropomorphism perspective

Nguyen, Mai, Casper Ferm, Lars‐Erik, Quach, Sara, Pontes, Nicolas and Thaichon, Park (2023). Chatbots in frontline services and customer experience: an anthropomorphism perspective. Psychology and Marketing, 40 (11), 2201-2225. doi: 10.1002/mar.21882

How to entice restaurant patrons to order low-emissions meals? A meta-analysis and research agenda

Greene, Danyelle, Nguyen, Mai and Dolnicar, Sara (2023). How to entice restaurant patrons to order low-emissions meals? A meta-analysis and research agenda. Appetite, 188 106612, 106612. doi: 10.1016/j.appet.2023.106612

Knowledge sharing and theory of planned behavior: a bibliometric analysis

Fauzi, Muhammad Ashraf, Nguyen, Mai and Malik, Ashish (2023). Knowledge sharing and theory of planned behavior: a bibliometric analysis. Journal of Knowledge Management, 28 (2), 293-311. doi: 10.1108/jkm-11-2022-0933

Exploring the role of omnichannel retailing technologies: future research directions

Thaichon, Park, Quach, Sara, Barari, Mojtaba and Nguyen, Mai (2023). Exploring the role of omnichannel retailing technologies: future research directions. Australasian Marketing Journal. doi: 10.1177/14413582231167664

Share or not share knowledge: posters versus lurkers in organisational online knowledge sharing and internal marketing

Nguyen, Mai, Fry, Marie-Louise and Arli, Denni (2023). Share or not share knowledge: posters versus lurkers in organisational online knowledge sharing and internal marketing. Australasian Marketing Journal. doi: 10.1177/14413582231167035

I see myself in my leader: transformational leadership and its impact on employees' technology-mediated knowledge sharing in professional service firms

Nguyen, Mai (2023). I see myself in my leader: transformational leadership and its impact on employees' technology-mediated knowledge sharing in professional service firms. Journal of Service Theory and Practice, 33 (2), 257-279. doi: 10.1108/jstp-04-2022-0093

Want to feel better, share what you know

Prentice, Catherine, Zeidan, Susan and Nguyen, Mai (2023). Want to feel better, share what you know. Knowledge Management Research and Practice, 21 (5), 1008-1019. doi: 10.1080/14778238.2023.2169203

Impact of technology-based knowledge sharing on employee outcomes: moderation effects of training, support and leadership

Nguyen, Mai, Rundle-Thiele, Sharyn, Malik, Ashish and Budhwar, Pawan (2023). Impact of technology-based knowledge sharing on employee outcomes: moderation effects of training, support and leadership. Journal of Knowledge Management, 27 (8), 2283-2301. doi: 10.1108/jkm-07-2022-0552

An explorative study of psychological and social factors impacting littering behavior in Vietnam

Zhang, Anran, Pang, Bo, Kim, Jeawon, Nguyen, Tuyet-Mai and Nham, Phong Tuan (2022). An explorative study of psychological and social factors impacting littering behavior in Vietnam. Frontiers in Psychology, 13 1025062, 1-14. doi: 10.3389/fpsyg.2022.1025062

Using a Collective Impact framework to evaluate an Australian health alliance for improving health outcomes

Parkinson, Joy, Hannan, Thomas, McDonald, Nicole, Moriarty, Stephanie, Nguyen, Mai and Ball, Lauren (2022). Using a Collective Impact framework to evaluate an Australian health alliance for improving health outcomes. Health Promotion International, 37 (6) daac148, 1-12. doi: 10.1093/heapro/daac148

Securing jobs with individual trait and organisational support?

Zeidan, Susan, Prentice, Catherine and Nguyen, Mai (2022). Securing jobs with individual trait and organisational support?. International Journal of Organizational Analysis, 31 (6), 2707-2728. doi: 10.1108/IJOA-12-2021-3076

Stay together to be strong: how online knowledge sharing matters

Nguyen, Mai (2022). Stay together to be strong: how online knowledge sharing matters. Australasian Marketing Journal, 31 (4), 144135822210967-349. doi: 10.1177/14413582221096703

Towards a transformative model of circular economy for SMEs

Zhu, Bing, Nguyen, Mai, Sarm Siri, Nang and Malik, Ashish (2022). Towards a transformative model of circular economy for SMEs. Journal of Business Research, 144, 545-555. doi: 10.1016/j.jbusres.2022.01.093

Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory

Nguyen, Tuyet-Mai, Viet Ngo, Liem and Paramita, Widya (2022). Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory. Journal of Business Research, 141 (Journal of Knowledge Management 15 6 2011), 822-835. doi: 10.1016/j.jbusres.2021.11.087

Knowledge hiding in organizational crisis: the moderating role of leadership

Nguyen, Tuyet-Mai, Malik, Ashish and Budhwar, Pawan (2022). Knowledge hiding in organizational crisis: the moderating role of leadership. Journal of Business Research, 139, 161-172. doi: 10.1016/j.jbusres.2021.09.026

Towards a conceptual model of AI-mediated knowledge sharing exchange of HRM Practices: antecedents and consequences

Malik, Ashish, Nguyen, Tuyet-Mai and Budhwar, Pawan (2022). Towards a conceptual model of AI-mediated knowledge sharing exchange of HRM Practices: antecedents and consequences. IEEE Transactions on Engineering Management, PP (99), 1-30. doi: 10.1109/tem.2022.3163117

Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence

Nguyen, Tuyet-Mai and Malik, Ashish (2021). Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence. International Marketing Review, ahead-of-print (ahead-of-print), 482-508. doi: 10.1108/imr-02-2021-0078

Utopia or dystopia - deterrents to ecotourism development in Fiji

Prentice, Catherine, Kundra, Sakul, Alam, Mumtaz, Alam, Mohammad Afsar and Nguyen, Mai (2021). Utopia or dystopia - deterrents to ecotourism development in Fiji. Tourism Geographies, 25 (2-3), 1-22. doi: 10.1080/14616688.2021.2016931

A critical overview of social marketing in Asia

Pang, Bo, Deshpande, Sameer A., Nguyen, Tuyet-Mai, Kim, Jeawon, Almosa, Yara A., Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, Bayram Zafer, Fujihira, Haruka, Gallage, H. P. Samanthika, Kadir, Mohammad A., Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2021). A critical overview of social marketing in Asia. Social Marketing Quarterly, 27 (4), 302-323. doi: 10.1177/15245004211053847

Employee acceptance of online platforms for knowledge sharing: exploring differences in usage behaviour

Nguyen, Tuyet-Mai and Malik, Ashish (2021). Employee acceptance of online platforms for knowledge sharing: exploring differences in usage behaviour. Journal of Knowledge Management, 26 (8), 1985-2006. doi: 10.1108/jkm-06-2021-0420

Motivation in organisational online knowledge sharing

Nguyen, Tuyet-Mai, Ngo, Liem Viet and Gregory, Gary (2021). Motivation in organisational online knowledge sharing. Journal of Knowledge Management, 26 (1), 102-125. doi: 10.1108/jkm-09-2020-0664

Robotic service quality - scale development and validation

Prentice, Catherine and Nguyen, Mai (2021). Robotic service quality - scale development and validation. Journal of Retailing and Consumer Services, 62 102661, 102661. doi: 10.1016/j.jretconser.2021.102661

Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics

Arli, Denni, Nguyen, Tuyet-Mai and Nham, Phong Tuan (2021). Are atheist consumers less ethical? Investigating the role of religiosity and atheism on consumer ethics. Journal of Consumer Marketing, 38 (5), 525-539. doi: 10.1108/jcm-04-2020-3755

Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry

Malik, Ashish, Mahadevan, Jasmin, Sharma, Piyush and Nguyen, Tuyet-Mai (2021). Masking, claiming and preventing innovation in cross-border B2B relationships: neo-colonial frameworks of power in global IT industry. Journal of Business Research, 132, 327-339. doi: 10.1016/j.jbusres.2021.04.044

A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role

Nguyen, Tuyet‐Mai and Malik, Ashish (2021). A two‐wave cross‐lagged study on AI service quality: the moderating effects of the job level and job role. British Journal of Management, 33 (3) 1467-8551.12540, 1221-1237. doi: 10.1111/1467-8551.12540

The effect of AI quality on customer experience and brand relationship

Nguyen, Tuyet-Mai, Quach, Sara and Thaichon, Patamaporn (2021). The effect of AI quality on customer experience and brand relationship. Journal of Consumer Behaviour, 21 (3) cb.1974, 481-493. doi: 10.1002/cb.1974

Relevant, or irrelevant, external factors in panic buying

Prentice, Catherine, Nguyen, Mai, Nandy, Purnima, Winardi, Michael Aswin, Chen, Ying, Le Monkhouse, Lien, Dominique-Ferreira, Sergio and Stantic, Bela (2021). Relevant, or irrelevant, external factors in panic buying. Journal of Retailing and Consumer Services, 61 102587, 102587. doi: 10.1016/j.jretconser.2021.102587

Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism

Nguyen, Tuyet-Mai, Siri, Nang Sarm and Malik, Ashish (2021). Multilevel influences on individual knowledge sharing behaviours: the moderating effects of knowledge sharing opportunity and collectivism. Journal of Knowledge Management, 26 (1), 70-87. doi: 10.1108/jkm-01-2021-0009

How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers

Nguyen, Mai, Malik, Ashish and Sharma, Piyush (2021). How to motivate employees to engage in online knowledge sharing? Differences between posters and lurkers. Journal of Knowledge Management, 25 (7), 1811-1831. doi: 10.1108/jkm-08-2020-0649

Four-dimensional model: a literature review in online organisational knowledge sharing

Nguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review in online organisational knowledge sharing. VINE: The Journal of Information and Knowledge Management Systems, 51 (1), 109-138. doi: 10.1108/vjikms-05-2019-0077

Online knowledge sharing capability of young employees: an empirical study

Nguyen, Tuyet-Mai and Fry, Marie-Louise (2021). Online knowledge sharing capability of young employees: an empirical study. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 32 (3), 1-19. doi: 10.1080/21639159.2020.1808849

Four-dimensional model: a literature review on reasons behind lurking behavior

Nguyen, Tuyet-Mai (2021). Four-dimensional model: a literature review on reasons behind lurking behavior. VINE: The Journal of Information and Knowledge Management Systems, 51 (2), 302-317. doi: 10.1108/vjikms-10-2019-0168

Reverse relationship between reward, knowledge sharing and performance

Nguyen, Tuyet-Mai and Prentice, Catherine (2020). Reverse relationship between reward, knowledge sharing and performance. Knowledge Management Research & Practice, 20 (4), 1-12. doi: 10.1080/14778238.2020.1821588

Engaging and retaining customers with AI and employee service

Prentic, Catherine and Nguyen, Mai (2020). Engaging and retaining customers with AI and employee service. Journal of Retailing and Consumer Services, 56 102186, 102186. doi: 10.1016/j.jretconser.2020.102186

A review of two psychological models in knowledge sharing: current trends and future agenda

Nguyen, Tuyet-Mai (2020). A review of two psychological models in knowledge sharing: current trends and future agenda. VINE: The Journal of Information and Knowledge Management Systems, 51 (4), 533-549. doi: 10.1108/vjikms-12-2019-0206

Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation

Nguyen, Tuyet-Mai and Malik, Ashish (2020). Cognitive processes, rewards and online knowledge sharing behaviour: the moderating effect of organisational innovation. Journal of Knowledge Management, 24 (6), 1241-1261. doi: 10.1108/jkm-12-2019-0742

Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies

Nham, Tuan Phong , Nguyen, Tuyet-Mai, Tran, Nam Hoai and Nguyen, Hao Anh (2020). Knowledge sharing and innovation capability at both individual and organizational levels: an empirical study from Vietnam's telecommunication companies. Management and Marketing-Challenges for the Knowledge Society, 15 (2), 275-301. doi: 10.2478/mmcks-2020-0017

Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study

Nguyen, Tuyet-Mai (2020). Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing?: An empirical study. VINE: The Journal of Information and Knowledge Management Systems, 50 (1), 75-93. doi: 10.1108/vjikms-02-2019-0019

Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models

Nguyen, Tuyet-Mai, Dinh, Van Toan and Nham, Phong Tuan (2019). Online knowledge sharing in Vietnamese telecommunication companies: An integration of social psychology models. Knowledge Management and E-Learning-An International Journal, 11 (4), 497-521. doi: 10.34105/j.kmel.2019.11.026

Motivation and knowledge sharing: a meta-analysis of main and moderating effects

Nguyen, Tuyet-Mai, Nham, Tuan Phong, Froese, Fabian Jintae and Malik, Ashish (2019). Motivation and knowledge sharing: a meta-analysis of main and moderating effects. Journal of Knowledge Management, 23 (5), 998-1016. doi: 10.1108/jkm-01-2019-0029

The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling

Nguyen, Tuyet-Mai, Nham, Phong Tuan and Hoang, Viet-Ngu (2019). The theory of planned behavior and knowledge sharing: a systematic review and meta-analytic structural equation modelling. VINE: The Journal of Information and Knowledge Management Systems, 49 (1), 76-94. doi: 10.1108/vjikms-10-2018-0086

An investigation the main internal brand crisis antecedents

Do, Bich Ngoc, Nham, Tuan Phong and Nguyen, Tuyet-Mai (2019). An investigation the main internal brand crisis antecedents. Business: Theory and Practice, 20, 234-247. doi: 10.3846/btp.2019.23

A domino effect from fairness to online customer loyalty

Nguyen, Tuyet Mai and Nham, Phong Tuan (2014). A domino effect from fairness to online customer loyalty. DLSU Business and Economics Review, 24 (1), 84-95.

Technology acceptance model and the paths to online customer loyalty in an emerging market

Tuyet Mai, Nguyen Thi, Yoshi, Takahashi and Tuan, Nham Phong (2013). Technology acceptance model and the paths to online customer loyalty in an emerging market. Trziste, 25 (2), 231-248.

A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization

Tuan, Nham Phong and Mai, Nguyen Thi Tuyet (2012). A Firm Analysis Level of Supporting Industries in Hanoi City-Vietnam: Application of Resource-based View and Industrial Organization. International Journal of Business and Management, 7 (5). doi: 10.5539/ijbm.v7n5p53

Barriers to implementing social marketing in Asia: a critical review

Pang, Bo, Deshpande, Sameer, Almosa, Yara, Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, B. Zafer, Fujihira, Haruka, Gallage, Samanthika, Kadir Kadir, Mohammad, Kim, Jeawon, Nguyen, Mai, Teik, Derek Ong Lai, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj (2020). Barriers to implementing social marketing in Asia: a critical review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.10.05.02

Policy implications for condom use in Asia: a systematic review

Kim, Jeawon, Pang, Bo, Gallage, Samanthika, Deshpande, Sameer, Nguyen, Mai, Arli, Denni, Bakpayev, Marat, Fujihira, Haruka and Kadir, Mohammad (2020). Policy implications for condom use in Asia: a systematic review. Global Marketing Conference, Seoul, Republic of Korea, 5-8 November 2020. Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations. doi: 10.15444/gmc2020.09.08.04