Dr Anne-Maree O'Rourke

Lecturer in Marketing

School of Business
Faculty of Business, Economics and Law

Overview

Anne-Maree O'Rourke is a Lecturer in Marketing at the UQ Business School and holds a PhD (Univerity of Technology Sydney), a Master of Business Administration (Macquarie Graduate School of Management) and a Bachelor of Commerce (University of New South Wales). She currently teaches Foundations of Advertising and Brand Management to undergraduate students.

Anne-Maree brings over 12 years of management and consulting experience in marketing, market research and branding into both her teaching and research, having worked with a vast range of commercial brands and government entities including Kimberly-Clark, Yahoo!, Telstra, FOXTEL, QSuper and The Department of Transport and Main Roads (QLD State Gov.)

Her primary research interests lie in the areas of brand strategy and management (e.g. importance of brand differentiation and brand consistency; use of celebrity endorsers), loyalty (e.g. drivers of loyalty program effectiveness) and understanding the influence of stereotypes that exist in the marketplace (e.g. how to reduce the negative impact of racial stereotypes in service settings).

Her research has been published in the Journal of the Academy of Marketing Science and Journal of Marketing Management and has been presented at international marketing conferences such as the European Marketing Academy Conference and Global Marketing Conference.

Anne-Maree is a regular reviewer at the Journal of Brand Management and Journal of Advertising.

Qualifications

  • Doctor of Philosophy, University of Technology Sydney

Publications

  • Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918

  • O'Rourke, Anne-Maree, Belli, Alex and Mathmann, Frank (2022). Mitigating implicit racial bias in tipping: when direct and indirect experience matters. Journal of Consumer Marketing, 40 (5), 609-621. doi: 10.1108/jcm-03-2021-4556

  • O’Rourke, Anne-Maree, Carrillat, François A. and Wang, Paul Z. (2022). Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position. Journal of Marketing Management, 38 (3-4), 1-29. doi: 10.1080/0267257X.2021.1966076

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Supervision

  • Doctor Philosophy

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Publications

Journal Article

Other Outputs

  • Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918

PhD and MPhil Supervision

Current Supervision