Associate Professor Nicholas Carah

Director, Digital Cultures and Soci

Faculty of Humanities, Arts and Social Sciences

Associate Professor

School of Communication and Arts
Faculty of Humanities, Arts and Social Sciences
n.carah@uq.edu.au
+61 7 336 53145

Overview

Nicholas Carah is Director of Digital Cultures & Societies in the Faculty of Humanities, Arts and Social Sciences and Associate Professor in the School of Communication and Arts. He is an Associate Investigator in the ARC Centre of Excellence for Automated Decision-Making and Society, and a Chief Investigator on ARC Discovery and Linkage projects. In 2023, they were Deputy Associate Dean (Research) in the Faculty of Humanities, Arts and Social Sciences. Nicholas' research examines the algorithmic and participatory advertising model of digital media platforms, with a sustained focus on digital alcohol marketing. Nicholas is the author of Media and Society: Power, Platforms & Participation (2021), Brand Machines, Sensory Media and Calculative Culture (2016), Media and Society: production, content and participation (2015), Pop Brands: branding, popular music and young people (2010). And, co-editor of Digital Intimate Publics and Social Media (2018) and Conflict in My Outlook (2022). Nicholas is a Director and Deputy Chair of the Foundation for Alcohol Research and Education.

Qualifications

  • Doctor of Philosophy, The University of Queensland

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Publications

Featured Publications

Book

Book Chapter

  • Arden, Holly and Carah, Nicholas (2022). Cloud, breath, bling, exhaust: an introduction. Conflict in my outlook. (pp. 6-13) edited by Anna Briers, Nicholas Carah and Holly Arden. Melbourne, VIC, Australia: Perimeter Editions.

  • Carah, Nicholas and Hawker, Kiah (2022). Popular music in a brand culture. The Bloomsbury Handbook of Popular Music and Youth Culture. (pp. 445-466) New York, NY United States: Bloomsbury.

  • Carah, Nicholas and Brodmerkel, Sven (2022). Regulating platforms’ algorithmic brand culture: the instructive case of alcohol marketers on social media. Digital platform regulation global perspectives on internet governance. (pp. 111-130) edited by Terry Flew and Fiona R. Martin. Cham, Switzerland: Springer International. doi: 10.1007/978-3-030-95220-4_6

  • Carah, Nicholas (2020). Mobile marketing. The Oxford handbook of mobile communication and society. (pp. 324-338) edited by Rich Ling, Leopoldina Fortunati, Gerard Goggin, Sun Sun Lim and Yuling Li. Oxford, United Kingdom: Oxford University Press. doi: 10.1093/oxfordhb/9780190864385.013.22

  • Carah, Nicholas (2018). Commercial media platforms and the challenges to public expression and scrutiny. Public interest communication: critical debates and global contexts. (pp. 92-110) edited by Jane Johnston and Magda Piecska. London, United Kingdom: Routledge. doi: 10.4324/9781315185521-6

  • Dobson, Amy Shields, Carah, Nicholas and Robards, Brady (2018). Digital intimate publics and social media: towards theorising public lives on private platforms. Digital intimate publics and social media. (pp. 3-27) edited by Amy Shields Dobson, Brady Robards and Nicholas Carah. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-97607-5_1

  • Carah, Nicholas (2017). Alcohol corporations and marketing in social media. Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication. (pp. 115-131) edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes. New York, NY United States: Routledge. doi: 10.4324/9781315660844-8

  • Cherrier, Helene, Carah, Nicholas and Meurk, Carla (2017). Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts. Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication. (pp. 167-184) edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes. New York, NY United States: Routledge. doi: 10.4324/9781315660844-11

  • Carah, Nicholas (2016). 'Enjoy responsibly!': young people as brand co-creators. The mediated youth reader. (pp. 153-167) edited by Sharon R. Mazzarella. New York, NY, United States: Peter Lang. doi: 10.3726/978-1-4539-1780-0

  • Carah, Nicholas and Louw, Paul Eric (2015). The apologetic brand: building Australia's brand on a postcolonial apology. Commercial nationalism: selling the nation and nationalizing the sell. (pp. 27-45) edited by Zala Volcic and Mark Andrejevic. New York, NY, United States: Palgrave Macmillan.

  • Carah, Nicholas (2012). Are you a musician? The rock ideology and the construction of authenticity on Australian idol. Adapting idols: authenticity, identity and performance in a global television format. (pp. 169-180) edited by Koos Zwaan and Joost de Bruin. Farnham, Surrey, United Kingdom: Ashgate. doi: 10.4324/9781315565620-23

  • Carah, N. (2010). New technologies, the individual and social change. An introduction to communication and social change. (pp. 109-119) edited by Pradip Thomas and Michael Bromley. St. Lucia , Qld, Australia: University of Queensland Press.

Journal Article

Conference Publication

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

  • Master Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision