The University of Queensland

A Process-Based Framework for Open Innovation with Social Media Data (ARC Discovery Project administered by the University of Melbourne) (2023–2026)

Abstract:

This project aims to improve the capacity of Australian businesses to derive value from social media data for innovation in an efficient manner, which is central to improving Australia¿s global competitiveness. This will be achieved by developing an open innovation process-based framework for social media, which utilises advanced analytics to unlock the value of social media data and provides the analytics tools required at each stage of the innovation process. The resulting outputs will allow local businesses to transform social media data into actionable insights for each of the three stages of the open innovation process through machine learning and social network analysis algorithms

Grant type:

University of Melbourne

Researchers:

• 

  Professor Marta Indulska

  Director of Research
  

  School of Business

  Faculty of Business, Economics and Law

Funded by:

The University of Melbourne